On 6 Dec 98, at 19:48, Rainmaker wrote:

> >But, I still think a page well-designed for search engine ranking is
> >worth the small effort it takes. I agree with George that there are many
> >ways to market your website.  My point is that just a little work on the
> >front-end can pay big dividends in the future, because search engine
> >registration is done before the site becomes html.
> >
> 
> Not sure I agree.  If you put a site to the search engines and it
> is not ready, you risk folks visiting and not coming back.
> Teasers are good if done well.  Under construction or coming soon
> doesn't work.  

I believe in building the site and then putting it up. Then measure 
the response, build again.....  Of course it has to be ready. But 
what I find is that no one even considers the search engines in the 
beginning. Directory names, file names, titles, alt tags, and even 
meta tags are not even considered in any context other than how the 
current html writer feels.  I reckon a site cannot really begin 
development without the promotional specialist there in the beginning 
before any html.  But how many people actually think a site before 
building it?

> I do agree that it takes a lot of work to keep marketing your
> site.  Javlik's S.E. Report is a great tool.  While you may know
> who searches you for what based on referrer logs, John's report
> tells you who you missed, i.e., who searched on a keyword that
> you are not using.

Referrer logs tell about all referrers.  What I find really important 
are finding those pages that specialize in a topic and drive people 
to a site.  It is really amazing to see where links come from.  At 
rede.com I only get a few search engines in my top 50 referrers; most 
of the links come from "my favorite links" kind of pages or "more 
links on this subject" and I believe you can build a personal 
database of those.

Plus, I have to take a look again at what Javilk is doing.

Peter
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