At 11:07 PM 12/6/98 -0600, Peter J. Schoenster so eloquently stated:
>On 6 Dec 98, at 19:48, Rainmaker wrote:
>
>> >But, I still think a page well-designed for search engine ranking is
>> >worth the small effort it takes. I agree with George that there are many
>> >ways to market your website. My point is that just a little work on the
>> >front-end can pay big dividends in the future, because search engine
>> >registration is done before the site becomes html.
>> >
>>
>> Not sure I agree. If you put a site to the search engines and it
>> is not ready, you risk folks visiting and not coming back.
>> Teasers are good if done well. Under construction or coming soon
>> doesn't work.
>
>I believe in building the site and then putting it up. Then measure
>the response, build again..... Of course it has to be ready. But
>what I find is that no one even considers the search engines in the
>beginning. Directory names, file names, titles, alt tags, and even
>meta tags are not even considered in any context other than how the
>current html writer feels. I reckon a site cannot really begin
>development without the promotional specialist there in the beginning
>before any html. But how many people actually think a site before
>building it?
>
Aha! Yep, I agree. I review all the new sites on two "What's
New" services and you would be shocked at what we find. My
favorite is a page with nothing -- not even a title! You find
that if you bookmark a page. My second favorite is "Welcome
to..." as a title. Of course I know it's your page. Why waste
valuable search engine stuff with "Welcome To My Page." My
bookmarks are alphabetized and too many start with "Welcome to.."
>> I do agree that it takes a lot of work to keep marketing your
>> site. Javlik's S.E. Report is a great tool. While you may know
>> who searches you for what based on referrer logs, John's report
>> tells you who you missed, i.e., who searched on a keyword that
>> you are not using.
>
>Referrer logs tell about all referrers. What I find really important
>are finding those pages that specialize in a topic and drive people
>to a site. It is really amazing to see where links come from. At
>rede.com I only get a few search engines in my top 50 referrers; most
>of the links come from "my favorite links" kind of pages or "more
>links on this subject" and I believe you can build a personal
>database of those.
>
I am always shocked to find links to pages which we have not
promoted. Our third highest linked page (consistently for 18
months) is to our RFP service. Yet we don't promote it. Folks
are looking to respond to RFP's.
>Plus, I have to take a look again at what Javilk is doing.
>
It's great if you know what to do with it. Javlik is a great
programmer, but when it comes to marketing.... <g>
George
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George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
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