> "Part of the issue is how to convey (a
> company's corporate culture) to the outside world."
Nope. I couldn't care less about somebody else's "corporate culture"
or if they even have one. In fact, that's part of the problem: too
many companies waste their space and my time by trying to tell me all
about themselves instead of telling me how I can buy a widget from them,
or get a fast answer to a precise technical question.
> "and they're doing it incredibly badly because they're not taking it
> seriously as a storytellling problem."
No, they're doing it incredibly badly because they *are* trying
to tell a story to an audience (me) that isn't listening, and is
annoyed that they're spewing corporate PR BS at me instead of telling
me what I want to know.
> I don't want to talk to the webmaster or webmistress. But
> I may want to talk to the president of the company or someone in sales
> or someone in marketing, and I want to do it immediately
The last people that I want to talk to are the PHBs. I *do* want to
talk to the technical people, because they're the ones with clues.
And I don't want to have to pick up the phone to do it. (I greatly
prefer email over the phone.)
---Rsk
Rich Kulawiec
[EMAIL PROTECTED]
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