from the latest edupage...
WEB WISDOM
Bran Ferren, VP for creative technology and R&D at Disney Imagineering,
says
many Web designers miss the point: "Part of the issue is how to convey
(a
company's corporate culture) to the outside world. Information
technology
is now being used to do that in the Web pages that many companies are
now
using, and they're doing it incredibly badly because they're not taking
it
seriously as a storytellling problem. Often the Web-experience is
frustrating, difficult, convoluted. I can't tell you the number of
times
I've gone to the Web page of a company and spent ages waiting for dumb
graphics to download information. How many times have you seen, for
instance, a company that's posted on the Web that doesn't bother to give
you
a phone number? I don't want to talk to the webmaster or
webmistress.But
I may want to talk to the president of the company or someone in sales
or
someone in marketing, and I want to do it immediately... People will do
pages that say 'under construction.' What is this 'under construction'
nonsense? If you want something that's preliminary, fine. Put up
something
preliminary. But when I'm on the Web, I want to know about the product
you
make. This doesn't seem like rocket science." (CIO Web Business 1 Dec
98)
Comments?
--
P.A. Gantt, Computer Science Technology Instructor
Electronic Media Design and Support Homepage
http://user.icx.net/~pgantt/
<a href="mailto:[EMAIL PROTECTED]?Subject='eTech'">Email me.</a>
http://horizon.unc.edu/TS/vision/1998-11.asp
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