That may be so for a company selling widgets, but I guarantee you our
corporate clients (or prospective ones), etc, they don't give a rats ---
about me...they want to talk to who will get it done. And FYI, I agree with
the sugar coated BS that covers a lot of sites. Keep it crisp and the
message clear and free from to much hype....the back button is so close.
Eric J Hoffman
Director of Internet Initiatives
Meagher & Geer, PLLP
> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On Behalf Of Rich
> Kulawiec
> Sent: Wednesday, December 16, 1998 8:46 AM
> To: [EMAIL PROTECTED]
> Subject: Re: WC:>: Commercial sites
>
>
> > "Part of the issue is how to convey (a
> > company's corporate culture) to the outside world."
>
> Nope. I couldn't care less about somebody else's "corporate culture"
> or if they even have one. In fact, that's part of the problem: too
> many companies waste their space and my time by trying to tell me all
> about themselves instead of telling me how I can buy a widget from them,
> or get a fast answer to a precise technical question.
>
> > "and they're doing it incredibly badly because they're not taking it
> > seriously as a storytellling problem."
>
> No, they're doing it incredibly badly because they *are* trying
> to tell a story to an audience (me) that isn't listening, and is
> annoyed that they're spewing corporate PR BS at me instead of telling
> me what I want to know.
>
> > I don't want to talk to the webmaster or webmistress. But
> > I may want to talk to the president of the company or someone in sales
> > or someone in marketing, and I want to do it immediately
>
> The last people that I want to talk to are the PHBs. I *do* want to
> talk to the technical people, because they're the ones with clues.
> And I don't want to have to pick up the phone to do it. (I greatly
> prefer email over the phone.)
>
> ---Rsk
> Rich Kulawiec
> [EMAIL PROTECTED]
> ____________________________________________________________________
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