On 3/23/2014 12:47 AM, Samuel Klein wrote:
listing higher ticket prices is a major deterrent to attending.
Worth exploring with data: what inspires or deters attendance. That
may be affected by all of: the various prices listed, the difference
between the high and low prices listed, presentation of other options,
banner text used, &c.
Okay, but we should look for existing knowledge and research related to
the subject to begin with. Answers for Wikimania ticket pricing are not
as straightforward to determine by A/B testing as fundraising
approaches. The population involved is a much smaller sample, motivating
factors may be more diverse, and the impact on the test subjects perhaps
a little too personal for that to be appropriate.
--Michael Snow
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