Hi Megan, Thanks for sharing the update.
I'm a little confused though, so I hope you (or someone else) can clarify something for me: what does a campaign look like these days? Because I'm seeing banners all year round (I live in the Netherlands, maybe that makes a difference), every now and then. But I also understood that the campaigns nowadays are more sophisticated, and don't show the banner 100% any longer, but only once per IP/computer/person? Is the difference only the intensity of the banner? Or is there also a media campaign involved? Thanks, Lodewijk On Fri, Oct 9, 2015 at 10:58 PM, Megan Hernandez <[email protected]> wrote: > Hi all, > > There's a new Q1 fundraising update on meta > <https://meta.wikimedia.org/wiki/Fundraising#2015-2016_Q1_Update> and > posted here as well. > > The Wikimedia Foundation has just wrapped up the first quarter of the > 2015-16 fiscal year. Over these past three months, the fundraising team has > been running ran campaigns in Japan, Brazil, Malaysia, South Africa, > Belgium and Luxembourg and prepared for the upcoming year-end English > fundraising campaign. The online fundraising team missed the $6 million > goal for the quarter due to postponing the Italy fundraiser to October to > support the Wiki Loves Monuments campaign. We raised roughly $5.7 million > in the first quarter of the year and plan to make up for the loss in the > next quarter. The 2014-15 fiscal year fundraising report > <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> was > also posted in this quarter. If you haven’t read it yet, please do check > out the report for a wealth of information on the last fiscal year. > > The team has used this first quarter to test a wide variety of brand new > banners. From images, to banners highlighting photos from Commons, and > different messages, we’ve found a few new ways to share the fundraising > message with Wikipedia readers. With updated designs, we’ve ended the > quarter with a banner that performs roughly 20% better than the best- > performing banner from last quarter. Better performing banners are required > to raise a higher budget with declining traffic. We’ll continue testing new > banners into the next quarter and sharing highlights as we go. > > The banner message has also been updated with suggestions from the > Wikimedia community. Thank you to everyone who has suggested improvements > so far! We have changed “We survive on donations averaging about $15” to > “We are sustained by donations averaging about $15.” We’ve also changed > “Please help us end the fundraiser and get back to improving Wikipedia” to > “Please help us end the fundraiser and improve Wikipedia.” These message > edits did not positively or negatively affect donations and were made in > response to community feedback. In the past, we have also relied on > community feedback to improve our campaigns. In the last year, community > feedback has led to improvements to the usability of the close X icon and a > new line to highlight the editing community, “Wikipedia is written by a > community of volunteers with a passion for sharing the world’s knowledge.” > All of these community suggestions remain in the banner. Another sentence > that was briefly tested on a small percentage of users about a year ago > that received negative community feedback was “If everyone reading this > gave $3, we could keep it online and ad-free another year.” We did not end > up using that sentence for the campaign and we commit to not using it in > any future campaign. In the next quarter, we are planning many more message > tests -- with both brand new ideas as well as smaller tweaks to the > existing text. If you have an idea to test, please share on the 2015-16 > test ideas page > <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>. > Thanks again to everyone who has shared ideas so far. > > This upcoming quarter will be our biggest of the year with campaigns in > Italy, France, the US, UK, Canada, Australia, New Zealand and Ireland. The > team is focused on providing the best donation invitation and experience > possible to readers. We will be sharing plenty of more information about > the upcoming campaigns over the next couple of months. Thank you for your > support! > > -- > > Megan Hernandez > > Director of Online Fundraising > Wikimedia Foundation > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
