Hi Megan,

Thanks for sharing the update.

I'm a little confused though, so I hope you (or someone else) can clarify
something for me: what does a campaign look like these days? Because I'm
seeing banners all year round (I live in the Netherlands, maybe that makes
a difference), every now and then. But I also understood that the campaigns
nowadays are more sophisticated, and don't show the banner 100% any longer,
but only once per IP/computer/person?

Is the difference only the intensity of the banner? Or is there also a
media campaign involved?



On Fri, Oct 9, 2015 at 10:58 PM, Megan Hernandez <mhernan...@wikimedia.org>

> Hi all,
> There's a new Q1 fundraising update on meta
> <https://meta.wikimedia.org/wiki/Fundraising#2015-2016_Q1_Update> and
> posted here as well.
> The Wikimedia Foundation has just wrapped up the first quarter of the
> 2015-16 fiscal year. Over these past three months, the fundraising team has
> been running ran campaigns in Japan, Brazil, Malaysia, South Africa,
> Belgium and Luxembourg and prepared for the upcoming year-end English
> fundraising campaign. The online fundraising team missed the $6 million
> goal for the quarter due to postponing the Italy fundraiser to October to
> support the Wiki Loves Monuments campaign. We raised roughly $5.7 million
> in the first quarter of the year and plan to make up for the loss in the
> next quarter. The 2014-15 fiscal year fundraising report
> <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> was
> also posted in this quarter. If you haven’t read it yet, please do check
> out the report for a wealth of information on the last fiscal year.
> The team has used this first quarter to test a wide variety of brand new
> banners. From images, to banners highlighting photos from Commons, and
> different messages, we’ve found a few new ways to share the fundraising
> message with Wikipedia readers. With updated designs, we’ve ended the
> quarter with a banner that performs roughly 20% better than the best-
> performing banner from last quarter. Better performing banners are required
> to raise a higher budget with declining traffic. We’ll continue testing new
> banners into the next quarter and sharing highlights as we go.
> The banner message has also been updated with suggestions from the
> Wikimedia community. Thank you to everyone who has suggested improvements
> so far! We have changed “We survive on donations averaging about $15” to
> “We are sustained by donations averaging about $15.” We’ve also changed
> “Please help us end the fundraiser and get back to improving Wikipedia” to
> “Please help us end the fundraiser and improve Wikipedia.” These message
> edits did not positively or negatively affect donations and were made in
> response to community feedback. In the past, we have also relied on
> community feedback to improve our campaigns. In the last year, community
> feedback has led to improvements to the usability of the close X icon and a
> new line to highlight the editing community, “Wikipedia is written by a
> community of volunteers with a passion for sharing the world’s knowledge.”
> All of these community suggestions remain in the banner. Another sentence
> that was briefly tested on a small percentage of users about a year ago
> that received negative community feedback was “If everyone reading this
> gave $3, we could keep it online and ad-free another year.” We did not end
> up using that sentence for the campaign and we commit to not using it in
> any future campaign. In the next quarter, we are planning many more message
> tests -- with both brand new ideas as well as smaller tweaks to the
> existing text. If you have an idea to test, please share on the 2015-16
> test ideas page
> <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>.
> Thanks again to everyone who has shared ideas so far.
> This upcoming quarter will be our biggest of the year with campaigns in
> Italy, France, the US, UK, Canada, Australia, New Zealand and Ireland. The
> team is focused on providing the best donation invitation and experience
> possible to readers. We will be sharing plenty of more information about
> the upcoming campaigns over the next couple of months. Thank you for your
> support!
> --
> Megan Hernandez
> Director of Online Fundraising
> Wikimedia Foundation
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