Agreed, the reference does not look reliable for the claim made.
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:[email protected]] On Behalf Of 
Gergo Tisza
Sent: Wednesday, 22 March 2017 5:54 AM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Using non-free elements vs our values (Apple Maps vs 
Wikipedia iOS app)

On Tue, Mar 21, 2017 at 7:22 AM, Dan Garry <[email protected]> wrote:

> The size of your app can significantly reduce downloads [1].
> [1]: https://segment.com/blog/mobile-app-size-effect-on-downloads/


That article seems super sketchy. They took a 3MB app, increased it to
100MB+, and interpolated the retention changes linearly. They even point
out that the drop in installs was mostly due to negative reviews (since they 
reverted the app size and the installs didn't climb back up) and the reviews 
were mostly along the line of "WTF is this simple calculator app a hundred 
megabytes?".

The Wikipedia app is 39MB and the SDK seems to add one MB per [2] which does 
not sound like a big deal.

[2] https://www.mapbox.com/blog/mapbox-mobile-polylines/
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