On Mon, 2009-11-30 at 20:16 +0000, Thomas Dalton wrote:
> 2009/11/30 Charles Matthews <charles.r.matth...@ntlworld.com>:
> > If you can put the message in three paragraphs each of two sentences,
> > then you have a press release.
> 
> Can you explain why it should be 3 paragraphs?

Because MSM don't read further than that? The rest is assumed to be "We
are X", "We're promoting Y", "We have association Z with Y" stuff.



-- 
Brian McNeil <brian.mcn...@wikinewsie.org>
http://en.wikinews.org/wiki/Brian_McNeil
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