On Tue, 1 Feb 2005 09:57:46 -0000, designer
<[EMAIL PROTECTED]> wrote:
> "I can appreciate that I am getting a 'quality' product, but from a
> practical point of view, what am I getting that improves my business?  As
> far as visitors to my site are concerned there seems to be no advantage -
> after all, my competitor's sites may well be outdated, but they do actually
> WORK, so my customers don't see any benefit."

The advantages are geared towards both the business-owner and the user:
- lower bandwidth intensive/cheaper to host (probably not an issue for
your particular client) and also faster-loading for the end user
- easier to update/redesign in the future
- more accessible (presumably, depending on what was replaced)
- *perhaps* more search engine friendly (again, depends what was replaced)
- forwards-compatible, browser-wise
- available to a wider audience of browser-users

What's not to like? :)

Zeldman's book talks about each of these ideas at length.

-- 
Kay Smoljak
http://kay.smoljak.com/
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