Ya i agree with Jared. Telephonic conversation will be the best option
to go ahead with this research.
Before few weeks four of my friends on a community site stopped
visiting the site and i was surprised why they did so, as they were
earlier addicted to this.
The only reason they told me that
There are lots of good reasons users stop coming, so context matters:
- Were they ever regular users, or were they just checking you out
(Second Life, which has a huge fall off after registration)?
- Have they forgotten their password and would log on if you reset it for
them?
- Do
If your site is configured for it, look at their activity before they
dropped off. You can also compare their actions to other active
users.
You should be able to determine quite a bit about why a user might
have stopped visiting your site from their action history.
To understand the why, you
I agree that the best information will come from an interview of some
users. To help you identify trends and potentially specific groups
of people to interview you should consider creating a timeline of
specific events a user might encounter. For example registration,
first post, number of
Thanks, Diana, and I agree with what you say. I'm more curious,
though, about how to determine the reasons why people drop out, other
than via surveys/emails.
I'm not working for a place where this is an issue, really, it was
more just a research interest on my part -- how to get information
from
On Dec 11, 2008, at 7:12 PM, Michael Stiso wrote:
How might I discover their reasons for dropping out?
I know this might sound radical, but have you considered just talking
to them?
Picking a handful who have not logged in for a while and sending them
a personal email, asking if you
