There's a reason why advertising copy is short. Research going back
more than 50 years has shown that shoppers spend only a few moments
evaluating a product. An application that costs no more than a box of
cereal should not have any more descriptive text than a box of cereal.
An app that costs as much as a DVD should not have more text than you
see on a typical DVD box.

My vote for best marketing of an Android app goes to Locale. Here's
the entire pitch, about 150 characters:

"In March 2005, Judge Robert Restaino jailed 46 people when a mobile
phone rang in his New York courtroom and no one would admit
responsibility.

So we invented Locale. Problem solved."

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