One more thing to consider here: to many users, Market is "Center of
The Universe".
I believe from experience with my app that users see Market as the
primary, often only way to interact with the application.
This explains why users often prefer to leave negative feedback rather
than sending an email describing the problems they are experiencing and
asking for help - despite email being very easy to access both in Market
and in my application.
Expecting users to leave Market to check out an application's web site
to find out more is just not very reasonable. It's a context switch that
interrupts the flow of browsing Market for apps, and can be in itself be
the reason that a particular application is passed over in favor of another.
Having a web site for an application is definitely a very good thing.
But a web site just is not the same thing as putting the information
right in front of a prospective user in Market.
-- Kostya
20.08.2010 23:40, Frank Weiss пишет:
I tend to favor "less is more". It's like resumes - you need to grab
your audience in the first 200 words. There's really nothing you can
say after that that will change their mind.
I looked at the TreKing (Chicago) market blurb. It's probably just me,
but a list of features is not good marketing prose. The value
proposition should be emotional, not technical - and that's not just
my opinion.
Besides, the website is more likely to be visited by people who want
more depth. And TreKing's website is certainly detailed, providing
camparison of the free and paid apps as well. Maybe it could be
optimized some more for a mobile browser :-) Although it requires
pressing the back button to get to the Buy button, is there some way
of putting that on the website as well?
--
Kostya Vasilev -- WiFi Manager + pretty widget -- http://kmansoft.wordpress.com
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