On Fri, Aug 20, 2010 at 10:31 AM, Bret Foreman <[email protected]>wrote:
> There's a reason why advertising copy is short. Research going back more > than 50 years has shown that shoppers spend only a few moments evaluating a > product. > OK - so every single shopper ever only takes a few moments? None of them want the option to read more and make a more informed decision. Common sense going back to the beginning of humanity has shown that users like options. Some users might like the option to read more. > An application that costs no more than a box of cereal should not have any > more descriptive text than a box of cereal. > An app that costs as much as a DVD should not have more text than you see > on a typical DVD box. > The logic behind those statements is so stupid I'm not going to justify it with an answer. > My vote for best marketing of an Android app goes to Locale. Here's > the entire pitch, about 150 characters: > > "In March 2005, Judge Robert Restaino jailed 46 people when a mobile > phone rang in his New York courtroom and no one would admit > responsibility. > > So we invented Locale. Problem solved." > So Locale is what, an app judges use to identify the person who's phone is ringing in their courtroom? ------------------------------------------------------------------------------------------------- TreKing <http://sites.google.com/site/rezmobileapps/treking> - Chicago transit tracking app for Android-powered devices -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
