>> An application that costs no more than a box of cereal should not have any more descriptive text than a box of cereal.
That's just wrong on so many levels. Perceived value is more important here than the cost of a box of cereal. People want you to sell it to them, where a box of cereal is a brand driven commodity. >> My vote for best marketing of an Android app goes to Locale. Here's >> the entire pitch, about 150 characters: >> "In March 2005, Judge Robert Restaino jailed 46 people when a mobile >> phone rang in his New York courtroom and no one would admit >> responsibility. >> So we invented Locale. Problem solved." Thanks for proving the point. That description tells me absolutely nothing about what I'm being asked to pay for. -- Chris Stewart http://chriswstewart.com Fantasy Football<http://chriswstewart.com/android-applications/fantasy-football/>- Android app for fantasy football fanatics and MFL owners Social Updater<http://chriswstewart.com/android-applications/social-updater/>- An easy way to send your status blast to multiple social networks On Fri, Aug 20, 2010 at 11:31 AM, Bret Foreman <[email protected]>wrote: > There's a reason why advertising copy is short. Research going back > more than 50 years has shown that shoppers spend only a few moments > evaluating a product. An application that costs no more than a box of > cereal should not have any more descriptive text than a box of cereal. > An app that costs as much as a DVD should not have more text than you > see on a typical DVD box. > > My vote for best marketing of an Android app goes to Locale. Here's > the entire pitch, about 150 characters: > > "In March 2005, Judge Robert Restaino jailed 46 people when a mobile > phone rang in his New York courtroom and no one would admit > responsibility. > > So we invented Locale. Problem solved." > > -- > You received this message because you are subscribed to the Google > Groups "Android Developers" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected]<android-developers%[email protected]> > For more options, visit this group at > http://groups.google.com/group/android-developers?hl=en > -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
