And a free Android app should have no description at all, then?
20.08.2010 19:31, Bret Foreman пишет:
There's a reason why advertising copy is short. Research going back more than 50 years has shown that shoppers spend only a few moments evaluating a product. An application that costs no more than a box of cereal should not have any more descriptive text than a box of cereal. An app that costs as much as a DVD should not have more text than you see on a typical DVD box. My vote for best marketing of an Android app goes to Locale. Here's the entire pitch, about 150 characters: "In March 2005, Judge Robert Restaino jailed 46 people when a mobile phone rang in his New York courtroom and no one would admit responsibility. So we invented Locale. Problem solved."
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