I tend to favor "less is more". It's like resumes - you need to grab
your audience in the first 200 words. There's really nothing you can
say after that that will change their mind.

I looked at the TreKing (Chicago) market blurb. It's probably just me,
but a list of features is not good marketing prose. The value
proposition should be emotional, not technical - and that's not just
my opinion.

Besides, the website is more likely to be visited by people who want
more depth. And TreKing's website is certainly detailed, providing
camparison of the free and paid apps as well. Maybe it could be
optimized some more for a mobile browser :-) Although it requires
pressing the back button to get to the Buy button, is there some way
of putting that on the website as well?

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