On 8/15/2011 12:09 AM, Al Sutton wrote:
> You're preaching to the choir on transparency :).  I'm convinced it's
> an issue, and one that will, in the end, hurt Androids' support in the
> community in the long run. The thing I'll need to work on is finding a
> way which addresses the issue and is workable given whatever internal
> situation exists within the Market team and the Android team in general.

OK, after asking the question about what may have killed my app (with
the consensus leaning toward a change in how apps are sorted), something
changed again.

This time it was probably due to a change I made. After two straight
weeks of declining downloads (down originally from around 2000 new
users/day to 150-300 new users/day), I heard from a local developer that
adding translations to your app descriptions can boost their downloads
by 20% or so, so I tried it to see what would happen. Keep in mind that
my "marketing plan" is to get a publisher, and it looks like I'll be
signing with one soon (contract just got back from the attorneys and I
have an appointment tomorrow to go in and sign it), so I've not really
been pushing my app at all recently.

So far my app downloads are up by...wait for it...1300%. One week after
the translations were added. And they're still trending upwards. So did
the extra translations really cause this? Most of the downloads are in
non-English-speaking countries, so maybe so. WHY the huge boost, I'm not
sure -- maybe because the other guys were doing a lot better to begin
with, but my neglected game was performing way under the level it should
have been at?

In any event, if your app can be used internationally, adding a bad
Google Translation of its description is better than nothing.

Tim


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