<offTopic>

>> don't bother trying to make money from ads unless it's enough of 
a mass-market app that you hope to get into the millions of users.

This report from Forbes says that eCPM should be around $2.10. In order to 
make $1,000 a month from ads, an app would need about 15,000 impressions 
per day.

How realistic is this report?

http://www.forbes.com/sites/roberthof/2012/07/20/report-apples-mobile-ads-still-make-more-money-than-googles/

</offTopic>

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