Google doesn't have a business relation with 3rd party ad networks, it has 
a relationships with developers.  It is the developers who have a business 
relationship with the 3rd party ad networks.

Developers are responsible for the behavior of their apps, including ads in 
those apps.  Google reminding the developers that that would include ads in 
their apps is merely a kindness.

My 2 cents,
-MK

On Monday, August 13, 2012 12:56:08 PM UTC-7, Nathan wrote:
>
>
>
> On Monday, August 13, 2012 11:32:52 AM UTC-7, Al Sutton wrote:
>>
>> You seriously expect Google to keep up with every ad network out there 
>> and make a Yes/No decision every single time each one changes their T&Cs so 
>> they can say which are OK and which aren't? 
>>
>
> Seriously, they certainly could. The set of ad networks is much smaller 
> than the number of apps, and they could put the burden on the ad networks 
> to apply for certification. 
>
> And if they plan to enforce their new rules, they will be doing this 
> anyway behind the scenes, they just won't be publishing their blacklist or 
> whitelist.  
>  
> Seriously, if Google doesn't have the time to do this, small individual 
> developers do? And not just that, we need to review every single ad coming 
> from those ad networks, which I have no idea even how to do even if I had 
> time. 
>  
>
>> This is no different than making developers responsible for any other 
>> type of library they include in their apps. 
>>
>
> On the behavior part, yes. I'm seeing some difference when developers are 
> responsible for the *content* of the ad networks. Will an ad that is 
> against an ad networks published policy, that just happened to get through 
> their moderation, get developers banned in mass? 
>
> Their been concerns raised in the press and by users, Google have 
>> clarified what's acceptable behavior.
>>
>  
>
>> Now it's up to the ad networks to work in the developers interest and 
>> make sure they can support the requirements developers have to abide by.
>>
>
> Totally agree that this will happen. I just don't know how long it will 
> take. And how do you know who to trust when they say they are in 
> compliance, but YOU are liable if they aren't? I just don't want to be the 
> sacrificial guinea pig. 
>
> I haven't even done ads, but I know many on this list have. But so far, no 
> one has chimed in on what they think will be banned or not, except one 
> person that thinks they will be safe with Admob. I think that will be a 
> common strategy of many developers who don't have more time to evaluate ad 
> networks than Google does, and I suspect Google won't mind if it goes that 
> way. 
>
> Nathan
>

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