IMHO, it's not correct to compare platforms eCPM since admob is able to run on android and on ios as well. >From my experience mobile eCPM depends on the ad network and the type of the app and is not dependant on the mobile platform it is implemented on.
Like I said iAd will have much higher eCPM on the same app but not higher than $2 (otherwise users are clicking on ads by mistake). So on Admob you're going to get 5 times less than that. One should also take into account a fill rate which is more than 97% on Admob and 40%-60% on iAd. On Monday, August 13, 2012 9:00:32 PM UTC+3, Nathan wrote: > > > > On Sunday, August 5, 2012 4:15:30 PM UTC-7, anatoly wrote: >> >> completely false. >> >> > > By that, you mean that the eCPM for ads in Android is not 2.1? What would > you say it is? More? Less? > > Nathan > -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To view this discussion on the web visit https://groups.google.com/d/msg/android-discuss/-/1LHF0hK_S7QJ. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
