On Monday, August 13, 2012 11:32:52 AM UTC-7, Al Sutton wrote:
>
> You seriously expect Google to keep up with every ad network out there and 
> make a Yes/No decision every single time each one changes their T&Cs so 
> they can say which are OK and which aren't? 
>

Seriously, they certainly could. The set of ad networks is much smaller 
than the number of apps, and they could put the burden on the ad networks 
to apply for certification. 

And if they plan to enforce their new rules, they will be doing this anyway 
behind the scenes, they just won't be publishing their blacklist or 
whitelist.  
 
Seriously, if Google doesn't have the time to do this, small individual 
developers do? And not just that, we need to review every single ad coming 
from those ad networks, which I have no idea even how to do even if I had 
time. 
 

> This is no different than making developers responsible for any other type 
> of library they include in their apps. 
>

On the behavior part, yes. I'm seeing some difference when developers are 
responsible for the *content* of the ad networks. Will an ad that is 
against an ad networks published policy, that just happened to get through 
their moderation, get developers banned in mass? 

Their been concerns raised in the press and by users, Google have clarified 
> what's acceptable behavior.
>
 

> Now it's up to the ad networks to work in the developers interest and make 
> sure they can support the requirements developers have to abide by.
>

Totally agree that this will happen. I just don't know how long it will 
take. And how do you know who to trust when they say they are in 
compliance, but YOU are liable if they aren't? I just don't want to be the 
sacrificial guinea pig. 

I haven't even done ads, but I know many on this list have. But so far, no 
one has chimed in on what they think will be banned or not, except one 
person that thinks they will be safe with Admob. I think that will be a 
common strategy of many developers who don't have more time to evaluate ad 
networks than Google does, and I suspect Google won't mind if it goes that 
way. 

Nathan

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