completely false.
 
the only truth here is that Apple iAd CPMs are higher than any other 
pltform (by far)
on the same app iOS vs Android:
 
iAd to Admob is like 5 to 1 (it is not only my experience but many devs 
report similar stats)
It was like 7 to 1 until this year when Apple started to utilize 3 party ad 
networks so CMPs there dropped.
 
 
of course it is not higher than $2 on iAd or otherwise people just click 
those ads accidentally.
 
 

On Saturday, August 4, 2012 7:11:48 AM UTC+3, John Coryat wrote:

> <offTopic>
>
> >> don't bother trying to make money from ads unless it's enough of 
> a mass-market app that you hope to get into the millions of users.
>
> This report from Forbes says that eCPM should be around $2.10. In order to 
> make $1,000 a month from ads, an app would need about 15,000 impressions 
> per day.
>
> How realistic is this report?
>
>
> http://www.forbes.com/sites/roberthof/2012/07/20/report-apples-mobile-ads-still-make-more-money-than-googles/
>
> </offTopic>
>

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