On Monday, August 20, 2012 1:21:00 PM UTC-7, Tim in Boulder wrote:
> I tried a Pay Per Install campaign -- Flurry -- for a PAID app, and > after about a week it had exactly zero installs ($2 app, ~$1.25 CPI, so > I thought it would be a good deal). Thankfully they refunded the money > when it became obvious that it wasn't working. > > In retrospect, since I did have a free version on the market, it may > have been driving people to the free version for essentially nothing, > You were, but it doesn't last. . . I have gotten relatively few installs with AppCircle, but have been been thrilled with the number of cheap impressions and cheap clicks. I've estimated cost per click at .0027. At that rate, there are probably enough people clicking through to my free app to pay for it. But its short lived. After a while, AppCircle's algorithm figures out its not making money on me, so the impressions drop like a rock. I'm bidding $5 and my ad isn't hardly being shown this month. > Also, the market rankings are based in part on how long they keep your > app installed. If they install it just long enough to get the free coins > and then uninstall, that will hurt your ranking. > > This is applicable for incentive install, which TapJoy, Everbadge and others use. I don't believe AppCircle uses incentives for install. Some ad networks let you choose. Incentive installs aren't for me. Maybe if you use push notifications and your target market is people who don't know how to uninstall. . . Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To view this discussion on the web visit https://groups.google.com/d/msg/android-discuss/-/gTiIzcP15RgJ. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
