I promised to post my results of using Adwords to promote an app. I will include the disclaimer about YMMV and so forth.
Here is my conclusion about how well it works for me: It doesn't. Things looked promising at the beginning. You can now use a Google Play install as a conversion. That makes it easy to track, although if you are making money with in app purchases, you should still make sure your analytics is good. You can choose what apps your ads are shown in through the promotional tool. When I posted back in February, I said that I had been getting a return on investment with traffic from keyword search. Even that has gone south. When they migrated to enhanced campaigns, a bunch of people were getting impressions on mobile devices for the first time. For that, or other reasons, I can no longer get affordable traffic on reliable keywords. I was able to bid .03 at first and get some impressions. I was tracking some conversions and deciding which apps were most worthwhile to target. I got a few clicks and installs form competitor apps and so forth. But impressions dropped off. They dropped completely to zero. No impressions were shown in the month of May. No impressions were shown in the month of June. Adwords support found nothing wrong with my settings and had no suggestions, other than gradually increment my bid. Didn't work. I am now bidding .51 and not getting a single impression. All you developers with ad supported apps must be making a killing. I told Adwords that they are wasting my time and not accepting my money, and unless they can offer better suggestions, I'm not running any more campaigns with them. Sad because this is the kind of thing you think they'd be good for. As far as other targetted opportunities, here are two I thought of: Airpush "HyperTargetting". They claim the ability to target you by what apps you have on your phone. Unfortunately, its vaporware. They've had this page on their website since October, and it is still not available. Last month at AnDevCon, someone from Airpush said "next month". I'll believe it when I see it. http://www.airpush.com/advertisers/mobile-ad-hypertarget FaceBook Mobile Install Ads. They can target people by their likes and so forth. Requires include the Android SDK, but only using a line or two of code to track installs, not full integration. In all, though some marketing books claim otherwise, I do not think that paid promotion of apps is in any way mandatory. I know of some gurus who make much more money on apps than me doing a lot less work than me, and they don't use paid advertising at all. They instead rely on having their own network of popular apps so that they can drive traffic Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
