We did some testing a few years back on the effectiveness of advertising based app marketing using house ads running in our own app. We had millions of impressions to play with so got some decent results for a low cost.
The bottom line is that the actual, effective install rate is extremely low, like .01% for impressions to installs. So unless you have a boat load of cash, this way of marketing is probably about as effective as a guy dressed as a chicken standing on a corner waving a sign. Companies like Amazon and Bank of America can afford to do this type of promotion because it serves a dual purpose: Brand recognition and as a side effect, some app installs. If all you want are app installs, then the entire thing loses punch. It's a bummer that it isn't more effective. It might be better to hire that chicken suit guy to promote your app. -John Coryat -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
