On Friday, August 2, 2013 5:32:34 PM UTC-7, Tim in Boulder wrote: > > On 8/2/2013 12:18 PM, Nathan wrote: > > I got a cost per install equivalent of $2 and could probably work it > > down closer to $1. Is that the right amount to pay per install? I'll > > have to see how the traffic performs. I've done an overhaul of my > > analytics, and see how much money and engagement this class of new > > users gives me. > > $1-$2 per install is actually quite decent at today's rates, from what > I've read. If you're in a position to make money off of $2 installs, > then you're golden. >
Well, there's the question. It depends on how the traffic performs over a month's time. I had keyword campaigns back in January that were paying off at over a dollar per install, but at the same time, .35 installs from AppBrain didn't perform. I did mix in at least one ad that advertises the paid app directly. However, the cost per install of the paid app was $24 for a $10 app. Adwords didn't hardly show that ad because it didn't perform. Even though many people do buy my paid app without trying the free version first, that doesn't appear to be popular among the ad clickers. > My next app will be expensive enough (at least at launch; we'll see how > things go from there) to be able to pay for installs that way, which is > good news. Now I just need to learn all of the other tricks you've > discussed so that I can get my installs to be ONLY that expensive. ;) > The tricks are all learnable. If you like fiddling around with spreadsheets, as I suspect most developer types do, it comes down to some easy operations. It's a multivariate optimization problem. Once you have some data on which placements are performing, decide whether to prune a placement that just isn't performing. Then bid lower if the cost per install is too high, and higher if it is too low. You will either converge on a price that gives you traffic but is more than you want to pay, or on a price you can afford that doesn't give you any significant traffic. Or maybe you will find something else. The tricks only work if you can actually do targeting and track the conversions. If it is like most ad networks where they just take a pot of money and it is all or nothing, these techniques don't worn. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
