On 6/25/2013 6:25 PM, Nathan wrote:
But impressions dropped off. They dropped completely to zero.
I found with AdWords that Google's algorithm can decide a particular ad isn't good enough (conversion rate isn't high enough) and then that ad is, for all intents and purposes, dead.
But creating a *new* ad, even with identical content (though ideally you'd tweak either the content or the keywords a bit), will start the algorithm fresh, and you'll get a lot more impressions.
You could try back at the $0.05-$0.10 level with different keywords on a new ad, or different ad wording, or different image/layout. Could be a too-popular keyword that wasn't targeted enough messed up your overall click rate. That said, it STILL hasn't worked well for me, even when I got the "click" rate high enough, because then then actual conversion rate was still terrible (even for the free app). Similar to what John mentioned in another thread, though, THAT may have been due to the marketing of the game on Google Play.
Probably the best thing to do is to use one of the providers that offers a "pay per conversion" at a cost less than the cost of your app. When I tried that (offering, IIRC, $1.70 per conversion for my $2 app), even that was ineffective at getting actual conversions, but my one payment to get my app exposure turned into millions of people getting exposed to the app (and possibly deciding to get the free version instead of the paid version, which didn't count as a paid conversion). And "traditional" marketing teaches that exposure is a good thing, though I didn't let that experiment go for long enough to find out, which I regret at this point.
As usual, YMMV. :) Tim -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
