On Wednesday, June 26, 2013 9:08:10 AM UTC-7, Tim in Boulder wrote: > > On 6/25/2013 6:25 PM, Nathan wrote: > > But impressions dropped off. They dropped completely to zero. > > I found with AdWords that Google's algorithm can decide a particular ad > isn't good enough (conversion rate isn't high enough) and then that ad > is, for all intents and purposes, dead. > > But creating a *new* ad, even with identical content (though ideally > you'd tweak either the content or the keywords a bit), will start the > algorithm fresh, and you'll get a lot more impressions. >
Those sort of tricks have worked briefly but now don't seem to work at all. At any rate, it is not worth the labor cost for me to do all that just to keep it going and get maybe six installs in a month. Plus if there is no stability in a campaign, there is no opportunity to to tweak it to make it profitable, if I have to keep tweaking it just to get it restarted. > > Probably the best thing to do is to use one of the providers that offers > a "pay per conversion" at a cost less than the cost of your app. When I > tried that (offering, IIRC, $1.70 per conversion for my $2 app), even > that was ineffective at getting actual conversions, but my one payment > to get my app exposure turned into millions of people getting exposed to > the app (and possibly deciding to get the free version instead of the > paid version, which didn't count as a paid conversion). And > "traditional" marketing teaches that exposure is a good thing, though I > didn't let that experiment go for long enough to find out, which I > regret at this point. > I did continue that experiment, at Flurry AppCircle. I don't regret that either, because I get an occasional Flurry of impressions. But for the most part my money just sits there because they figured out that they aren't benefiting enough. If their targeting improves, that can certainly change. I'm not an exact match for any of their "personas" yet. If you are, that may reason enough to try them again. Although, be forewarned, it costs $2 extra for a persona bid. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
