Is there any good suggestions for this situation?
On Wed, Jun 26, 2013 at 8:25 AM, Nathan <[email protected]> wrote: > I promised to post my results of using Adwords to promote an app. > > I will include the disclaimer about YMMV and so forth. > > Here is my conclusion about how well it works for me: > It doesn't. > > Things looked promising at the beginning. > You can now use a Google Play install as a conversion. That makes it easy > to track, although if you are making money with in app purchases, you > should still make sure your analytics is good. > You can choose what apps your ads are shown in through the promotional > tool. > > When I posted back in February, I said that I had been getting a return on > investment with traffic from keyword search. > Even that has gone south. > When they migrated to enhanced campaigns, a bunch of people were getting > impressions on mobile devices for the first time. > For that, or other reasons, I can no longer get affordable traffic on > reliable keywords. > > I was able to bid .03 at first and get some impressions. I was tracking > some conversions and deciding which apps were most worthwhile to target. I > got a few clicks and installs form competitor apps and so forth. > > But impressions dropped off. They dropped completely to zero. No > impressions were shown in the month of May. No impressions were shown in > the month of June. > Adwords support found nothing wrong with my settings and had no > suggestions, other than gradually increment my bid. Didn't work. > > I am now bidding .51 and not getting a single impression. All you > developers with ad supported apps must be making a killing. > > I told Adwords that they are wasting my time and not accepting my money, > and unless they can offer better suggestions, I'm not running any more > campaigns with them. Sad because this is the kind of thing you think they'd > be good for. > > As far as other targetted opportunities, here are two I thought of: > Airpush "HyperTargetting". They claim the ability to target you by what > apps you have on your phone. Unfortunately, its vaporware. They've had this > page on their website since October, and it is still not available. Last > month at AnDevCon, someone from Airpush said "next month". I'll believe it > when I see it. > http://www.airpush.com/advertisers/mobile-ad-hypertarget > FaceBook Mobile Install Ads. They can target people by their likes and so > forth. Requires include the Android SDK, but only using a line or two of > code to track installs, not full integration. > > In all, though some marketing books claim otherwise, I do not think that > paid promotion of apps is in any way mandatory. I know of some gurus who > make much more money on apps than me doing a lot less work than me, and > they don't use paid advertising at all. They instead rely on having their > own network of popular apps so that they can drive traffic > > Nathan > > -- > You received this message because you are subscribed to the Google Groups > "Android Discuss" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To post to this group, send email to [email protected]. > Visit this group at http://groups.google.com/group/android-discuss. > For more options, visit https://groups.google.com/groups/opt_out. > > > -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss. For more options, visit https://groups.google.com/groups/opt_out.
