(like at a bookstore), then #2 is the way to go. But if they want to buy
one thing (like getting CF at MM.com), then #1 makes more sense, possibly
with a step in there for "related products" (such as Studio and/or training
packages).
> -----Original Message-----
> From: Bailey, Neal [mailto:[EMAIL PROTECTED]
> Sent: Tuesday, March 09, 2004 1:35 PM
> To: CF-Talk
> Subject: Marketing / Design ???
>
> I have a question...
>
> From a marketing standpoint and or shopping cart design,
> which is better?
>
> (1.) Customer selects a product and presses the buy button and is then
> directed to the checkout page where they can update their
> cart, checkout or
> press the continue shopping button which will take them back
> to the product
> page.
>
> Or
>
> (2.) The customer presses the buy button and the item is
> added to the cart
> and the customer stays on the page instead of being redirected to the
> checkout page, of course the item will appear on a little box
> as being added
> with a display of the current total.
>
> I have seen it both ways on many shopping carts, but
> personally I prefer
> number 2 as this is how I do it on mine. I was wondering if
> there is any
> reason as far as marketing goes to doing it the other way. I guess it
> depends on what the products is but I still would think
> redirecting them to
> the checkout page is almost like rushing them though a nice
> dinner so you
> can get your tip.
>
> Any comments?
>
> Neal Bailey
> Internet Marketing Manager
> E-mail: <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
>
>
>
>
[Todays Threads] [This Message] [Subscription] [Fast Unsubscribe] [User Settings]
