orders contain more than 1 item per order, then it would seem to me that the
system should stay in shopping mode until requested to check-out. However,
the system would need to make it clear to the user that the item was added to
their shopping cart/order.
I also agree with Paul or Barney(probably both ;-) ) that many check-outs make
it hard to go back into shopping mode. I wonder how many abandoned carts
these sites have?
Andy
-----Original Message-----
From: Bailey, Neal [mailto:[EMAIL PROTECTED]
Sent: Tuesday, March 09, 2004 3:35 PM
To: CF-Talk
Subject: Marketing / Design ???
I have a question...
From a marketing standpoint and or shopping cart design, which is better?
(1.) Customer selects a product and presses the buy button and is then
directed to the checkout page where they can update their cart, checkout or
press the continue shopping button which will take them back to the product
page.
Or
(2.) The customer presses the buy button and the item is added to the cart
and the customer stays on the page instead of being redirected to the
checkout page, of course the item will appear on a little box as being added
with a display of the current total.
I have seen it both ways on many shopping carts, but personally I prefer
number 2 as this is how I do it on mine. I was wondering if there is any
reason as far as marketing goes to doing it the other way. I guess it
depends on what the products is but I still would think redirecting them to
the checkout page is almost like rushing them though a nice dinner so you
can get your tip.
Any comments?
Neal Bailey
Internet Marketing Manager
E-mail: <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
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