customer needs to know that 1.) something happened; and 2.) what happened
was what they expected to happen. The followup useability problem is that
the user needs to understand what they can do next.
Your situation 1 satisfies both of the first 2 problems, but on many sites
the checkout page looks like they HAVE to checkout or lose their selection.
Your situation 2 may not provide enough clues to satisfy need 1. You said
that you will provide information in a little box to tell them what happened
and that satisfies need 2, but staying on the page and a little box may not
be enough indication to fullfill need 1.
My preference is probably situation 1, but make it clear that it's a cart
page and not a checkout page, and provide very clear indication on how they
can continue shopping.
-Kevin
----- Original Message -----
From: "Bailey, Neal" <[EMAIL PROTECTED]>
To: "CF-Talk" <[EMAIL PROTECTED]>
Sent: Tuesday, March 09, 2004 3:34 PM
Subject: Marketing / Design ???
> I have a question...
>
> From a marketing standpoint and or shopping cart design, which is better?
>
> (1.) Customer selects a product and presses the buy button and is then
> directed to the checkout page where they can update their cart, checkout
or
> press the continue shopping button which will take them back to the
product
> page.
>
> Or
>
> (2.) The customer presses the buy button and the item is added to the cart
> and the customer stays on the page instead of being redirected to the
> checkout page, of course the item will appear on a little box as being
added
> with a display of the current total.
>
> I have seen it both ways on many shopping carts, but personally I prefer
> number 2 as this is how I do it on mine. I was wondering if there is any
> reason as far as marketing goes to doing it the other way. I guess it
> depends on what the products is but I still would think redirecting them
to
> the checkout page is almost like rushing them though a nice dinner so you
> can get your tip.
>
> Any comments?
>
> Neal Bailey
> Internet Marketing Manager
> E-mail: <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
>
>
>
>
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