of the 2:
1) When the 1st item is added to the cart, display the cart with its
single line item content -- have buttons for checkout and continue
shopping. But, also display a checked checkbox that says "Display cart
when each item is added to cart.
Then the user can choose if he wants to see the cart displayed or not.
The "shopping" and "Checkout" pages would also contain a "Display cart"
button.
HTH
Dick
On Mar 9, 2004, at 1:57 PM, Kevin Graeme wrote:
> It's really a useability design question. The issue is feedback. The
> customer needs to know that 1.) something happened; and 2.) what
> happened
> was what they expected to happen. The followup useability problem is
> that
> the user needs to understand what they can do next.
> the checkout page looks like they HAVE to checkout or lose their
> selection.
>
> Your situation 2 may not provide enough clues to satisfy need 1. You
> said
> that you will provide information in a little box to tell them what
> happened
> and that satisfies need 2, but staying on the page and a little box
> may not
> be enough indication to fullfill need 1.
>
> My preference is probably situation 1, but make it clear that it's a
> cart
> page and not a checkout page, and provide very clear indication on
> how they
> can continue shopping.
>
> -Kevin
>
> ----- Original Message -----
> From: "Bailey, Neal" <[EMAIL PROTECTED]>
> To: "CF-Talk" <[EMAIL PROTECTED]>
> Sent: Tuesday, March 09, 2004 3:34 PM
> Subject: Marketing / Design ???checked
> > I have a question...
> >
> > From a marketing standpoint and or shopping cart design, which is
> better?
> >
> > (1.) Customer selects a product and presses the buy button and is
> then
> > directed to the checkout page where they can update their cart,
> checkout
> or
> > press the continue shopping button which will take them back to the
> product
> > page.
> >
> > Or
> >
> > (2.) The customer presses the buy button and the item is added to
> the cart
> > and the customer stays on the page instead of being redirected to
> the
> > checkout page, of course the item will appear on a little box as
> being
> added
> > with a display of the current total.
> >
> > I have seen it both ways on many shopping carts, but personally I
> prefer
> > number 2 as this is how I do it on mine. I was wondering if there
> is any
> > reason as far as marketing goes to doing it the other way. I guess
> it
> > depends on what the products is but I still would think redirecting
> them
> to
> > the checkout page is almost like rushing them though a nice dinner
> so you
> > can get your tip.
> >
> > Any comments?
> >
> > Neal Bailey
> > Internet Marketing Manager
> > E-mail:��<mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]
> >
> >
> >
> >
>
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