The problem with ads is that they are not targeted (even when they are). What we did was spend our resources on being as ever-present as possible. I was, along with a number of our initial co-catalysts, attending as many local events as humanly possible, sometimes several in one night. I made it a point to meet as many people as i could, and then LISTEN before I pitched.
At that point, it was no longer a pitch. I was asking questions like how they worked, what they liked, what they didnt like. We could then draw a "map" of what was going on and what was needed, and set out to help fill in those gaps. Coworking fits differently in every city and every community. This is just what worked for us. -Alex -- ----- -- ----- Alex Hillman im always developing something digital: [EMAIL PROTECTED] visual: www.dangerouslyawesome.com local: www.indyhall.org On Fri, Jun 20, 2008 at 2:03 PM, BrianR <[EMAIL PROTECTED]> wrote: > > Sounds good Alex. We have a google group, I blog about it, tweet about > it, and tell people about what we're up to. Just wondering if we can > make the buzz even bigger by using traditional ads? I found that local > news stories about what we're doing brings folks to a google group > that wouldn't normally have know about us. (aka earned media) > Thoughts? > -Brian > > On Jun 20, 1:53 pm, "Alex Hillman" <[EMAIL PROTECTED]> > wrote: > > Brian, > > We've always used a combination of our own google group, our blog, and a > ton > > of word of mouth. Any time we do anything we think is cool, we talk about > it > > online and off. > > > > If you're doing good things that people like, they'll talk about it. It's > > really simple, very effective, and FAR less work for you! > > > > -Alex > > > > -- > > ----- > > -- > > ----- > > Alex Hillman > > im always developing something > > digital: [EMAIL PROTECTED] > > visual:www.dangerouslyawesome.com > > local:www.indyhall.org > > > > On Fri, Jun 20, 2008 at 1:37 PM, BrianR <[EMAIL PROTECTED]> wrote: > > > > > I've read some discussion here and there on the list about promotion. > > > But would like to kick off a thread that puts the communities thoughts > > > in one place. > > > > > How do you promote your coworking space? How do you get the word out > > > that you exist? Which methods result in people using your space? > > > > > I'm interested in hearing from the folks who run community not for > > > profit spaces and for profit spaces. > > > > > Cheers! > > > -BrianR > > > > > carrborocoworking.com > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
