We've been hosting events for those who've approached us and needed space. We've also hosted a bunch of smaller and larger events on our own via MeetUp, FaceBook, etc. Our big debut was a launch party for 300-400 people IN our space. CBS camped out their van for that night, so we got media coverage in conjunction. We were very happy.
So, in short, I didn't network around pre-launch (although I should have, in hindsight). I got ourselves on search engines, hired PR, just spread the word after we had something to show. Jerome ______________ BLANKSPACES "work wide open" 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 323.330.9505 On Jun 20, 2008, at 11:10 AM, Alex Hillman wrote: > The problem with ads is that they are not targeted (even when they > are). > > What we did was spend our resources on being as ever-present as > possible. I was, along with a number of our initial co-catalysts, > attending as many local events as humanly possible, sometimes > several in one night. I made it a point to meet as many people as i > could, and then LISTEN before I pitched. > > At that point, it was no longer a pitch. I was asking questions > like how they worked, what they liked, what they didnt like. We > could then draw a "map" of what was going on and what was needed, > and set out to help fill in those gaps. > > Coworking fits differently in every city and every community. This > is just what worked for us. > > -Alex > > -- > ----- > -- > ----- > Alex Hillman > im always developing something > digital: [EMAIL PROTECTED] > visual: www.dangerouslyawesome.com > local: www.indyhall.org > > > On Fri, Jun 20, 2008 at 2:03 PM, BrianR <[EMAIL PROTECTED]> wrote: > > Sounds good Alex. We have a google group, I blog about it, tweet about > it, and tell people about what we're up to. Just wondering if we can > make the buzz even bigger by using traditional ads? I found that local > news stories about what we're doing brings folks to a google group > that wouldn't normally have know about us. (aka earned media) > Thoughts? > -Brian > > On Jun 20, 1:53 pm, "Alex Hillman" <[EMAIL PROTECTED]> > wrote: > > Brian, > > We've always used a combination of our own google group, our > blog, and a ton > > of word of mouth. Any time we do anything we think is cool, we > talk about it > > online and off. > > > > If you're doing good things that people like, they'll talk about > it. It's > > really simple, very effective, and FAR less work for you! > > > > -Alex > > > > -- > > ----- > > -- > > ----- > > Alex Hillman > > im always developing something > > digital: [EMAIL PROTECTED] > > visual:www.dangerouslyawesome.com > > local:www.indyhall.org > > > > On Fri, Jun 20, 2008 at 1:37 PM, BrianR <[EMAIL PROTECTED]> wrote: > > > > > I've read some discussion here and there on the list about > promotion. > > > But would like to kick off a thread that puts the communities > thoughts > > > in one place. > > > > > How do you promote your coworking space? How do you get the > word out > > > that you exist? Which methods result in people using your space? > > > > > I'm interested in hearing from the folks who run community not for > > > profit spaces and for profit spaces. > > > > > Cheers! > > > -BrianR > > > > > carrborocoworking.com > > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
