Yeah... I'd reinforce the notion that, when you're doing it right,  
you're not pitching or selling at all.

Ideally, one would not only listen to someone's needs, they would  
motivate that person to help build the solution.

When you've got a group of people that aren't customers but instead  
active participants, then you're on to something!


On Jun 21, 2008, at 9:03 AM, BrianR <[EMAIL PROTECTED]> wrote:

>
> Getting to know people is really good advice. Listening is a skill
> everyone should be good at. Especially if you're pitching/selling
> something.
>
> I've sponsored some local BarCamps and Startup Weekends. Great way to
> spread the word. :)
> -Brian
>
> On Jun 20, 2:10 pm, "Alex Hillman" <[EMAIL PROTECTED]>
> wrote:
>> The problem with ads is that they are not targeted (even when they  
>> are).
>>
>> What we did was spend our resources on being as ever-present as  
>> possible. I
>> was, along with a number of our initial co-catalysts, attending as  
>> many
>> local events as humanly possible, sometimes several in one night. I  
>> made it
>> a point to meet as many people as i could, and then LISTEN before I  
>> pitched.
>>
>> At that point, it was no longer a pitch. I was asking questions  
>> like how
>> they worked, what they liked, what they didnt like. We could then  
>> draw a
>> "map" of what was going on and what was needed, and set out to help  
>> fill in
>> those gaps.
>>
>> Coworking fits differently in every city and every community. This  
>> is just
>> what worked for us.
>>
>> -Alex
>>
>> --
>> -----
>> --
>> -----
>> Alex Hillman
>> im always developing something
>> digital: [EMAIL PROTECTED]
>> visual:www.dangerouslyawesome.com
>> local:www.indyhall.org
>>
>> On Fri, Jun 20, 2008 at 2:03 PM, BrianR <[EMAIL PROTECTED]> wrote:
>>
>>> Sounds good Alex. We have a google group, I blog about it, tweet  
>>> about
>>> it, and tell people about what we're up to. Just wondering if we can
>>> make the buzz even bigger by using traditional ads? I found that  
>>> local
>>> news stories about what we're doing brings folks to a google group
>>> that wouldn't normally have know about us. (aka earned media)
>>> Thoughts?
>>> -Brian
>>
>>> On Jun 20, 1:53 pm, "Alex Hillman" <[EMAIL PROTECTED]>
>>> wrote:
>>>> Brian,
>>>> We've always used a combination of our own google group, our  
>>>> blog, and a
>>> ton
>>>> of word of mouth. Any time we do anything we think is cool, we  
>>>> talk about
>>> it
>>>> online and off.
>>
>>>> If you're doing good things that people like, they'll talk about  
>>>> it. It's
>>>> really simple, very effective, and FAR less work for you!
>>
>>>> -Alex
>>
>>>> --
>>>> -----
>>>> --
>>>> -----
>>>> Alex Hillman
>>>> im always developing something
>>>> digital: [EMAIL PROTECTED]
>>>> visual:www.dangerouslyawesome.com
>>>> local:www.indyhall.org
>>
>>>> On Fri, Jun 20, 2008 at 1:37 PM, BrianR <[EMAIL PROTECTED]> wrote:
>>
>>>>> I've read some discussion here and there on the list about  
>>>>> promotion.
>>>>> But would like to kick off a thread that puts the communities  
>>>>> thoughts
>>>>> in one place.
>>
>>>>> How do you promote your coworking space? How do you get the word  
>>>>> out
>>>>> that you exist? Which methods result in people using your space?
>>
>>>>> I'm interested in hearing from the folks who run community not for
>>>>> profit spaces and for profit spaces.
>>
>>>>> Cheers!
>>>>> -BrianR
>>
>>>>> carrborocoworking.com
> >

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