Don't forget that Valve already tried adding ads to their games. But that
did not work out:
http://kotaku.com/241766/ads-hit-counter+strike

This time however it did work out, from the looks of it.

On Sun, Sep 2, 2012 at 8:59 PM, Russell Smith <[email protected]>wrote:

> If the official Valve sanctioned experience is one in which you're forced
> to watch a Pinion ad every time you want to play a game why exactly does
> this game have a price tag attached to it?
>
> Splitting up the matchmaking into official and community pools is already
> salt in the eye to those of us trying to run communities. But letting an
> advertising agency run official servers held above all of our community
> servers is shady as fuck for a game that you're charging money for.
>
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