Is it?  The player counts aren't looking too good.

http://steamgraph.net/index.php?action=graph&jstime=1&appid=730q10q240&from=1345532400000&to=End+Time

On 9/2/2012 6:27 PM, 1nsane wrote:
Don't forget that Valve already tried adding ads to their games. But that did not work out:
http://kotaku.com/241766/ads-hit-counter+strike

This time however it did work out, from the looks of it.

On Sun, Sep 2, 2012 at 8:59 PM, Russell Smith <[email protected] <mailto:[email protected]>> wrote:

    If the official Valve sanctioned experience is one in which you're
    forced to watch a Pinion ad every time you want to play a game why
    exactly does this game have a price tag attached to it?

    Splitting up the matchmaking into official and community pools is
    already salt in the eye to those of us trying to run communities.
    But letting an advertising agency run official servers held above
    all of our community servers is shady as fuck for a game that
    you're charging money for.

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