Hi all,

On a related note, I'd also like to use the final logo as plugin icon and
as (part of the) file icon in the JetBrains Pugin I maintain. Are there any
objections to that?


Kind regards,
Oscar

-- 
Oscar Westra van Holthe - Kind <os...@westravanholthe.nl>


On Fr 27 oct 2023 18:17, Ryan Skraba <r...@skraba.com> wrote:

> Hey -- oops, this was stuck in "drafts".
>
> I did a bit of investigation!:
>
> 1) it looks like we ONLY need to submit the svg, and the others
> (png/pdf) will be autocreated.  Here's what other projects do:
> https://svn.apache.org/repos/asf/comdev/project-logos/originals/
>
> Note that some of the projects have many variants -- Cassandra has a
> lot.  (vertical/horizontal, dark/light/black&white)  I don't think we
> need every combination, and we can add future ones as desired.
>
> 2) How does this sound: I suggest we leave any final changes (fonts
> and variants) to Emma's discretion and adopt it by lazy consensus.
>
> Totally subjective, but when it was pointed out to me (that the word
> "Avro" only shows serifs on the "r"), I really noticed it... but that
> rapidly passed.  I really have no opinion and I have more confidence
> in a designer's eye than my own!
>
> All my best, Ryan
>
>
>
> On Tue, Oct 24, 2023 at 5:55 PM Emma K <emma.a.kel...@gmail.com> wrote:
> >
> > Thank you Ryan for your guidance throughout my first contribution, Oscar
> > for your help driving the vote, and everyone for your kind words,
> feedback,
> > and votes! :D
> > This was so much fun to work on and I'm so grateful for the opportunity
> to
> > help the community in this regard :)
> >
> > Now for the next steps! If we're unsure about the current font chosen (PT
> > Mono Bold) I have 3 other fonts I shortlisted when creating the initial
> > drafts of the designs that we can compare to the existing one. If we'd
> like
> > to go this route, I can upload the alternative font versions to the
> > AVRO-3554 JIRA issue and we can do one more quick vote for the final
> font.
> > However, if we're happy with the current font chosen for the logo we can
> > jump right into creating the versions to upload to the Apache Project
> Logos
> > website!
> >
> > On the Apache Project Logos page, it looks like it's the convention to
> > upload two PNG versions (a 1200 x ___ size, and a 3600 x ___ size), a PDF
> > version, and an SVG version, so I'll start by creating all those versions
> > of V9.2 logo design. It also looks like a lot of projects upload a square
> > version of the design (the icon on top of the logo text; ex. Version 2 of
> > Apache Airflow), so I can create a square layout for the logo to go along
> > with the banner version (icon beside the logo text) that we already have.
> > Some projects also upload a version that can be used on dark backgrounds
> > (ex. Version 2 of Apache Calcite) so if we'd also like to do that as well
> > I'm more than happy to make some dark mode versions too! Finally, some
> > projects upload their logo icons on their own without any text (ex.
> Version
> > 3 of Apache Airflow), and I can also do that if we'd like.
> >
> > Please let me know your thoughts, in the meantime, I'll start getting to
> > work on either creating the alternate font options for another vote or
> the
> > final format versions :D
> >
> > All my best,
> > Emma
> >
> > On Tue, Oct 24, 2023 at 10:55 AM Ryan Skraba <r...@skraba.com> wrote:
> >
> > > Thanks so much Emma for the contribution and Oscar for driving the
> > > vote!  :D  This has been a fun thing to do -- I would love to see the
> > > pigeon immortalized someplace!  Maybe on a website page for credits
> > > and contributors?
> > >
> > > Emma, what do you think we need to finalize the logo?  I'm starting a
> > > list of places that need to be updated, starting at
> > > https://www.apache.org/logos/ !
> > >
> > > All my best, Ryan
> > >
> > >
> > > On Tue, Oct 24, 2023 at 10:04 AM Oscar Westra van Holthe - Kind
> > > <os...@westravanholthe.nl> wrote:
> > > >
> > > > Hello everyone,
> > > >
> > > > The vote should have ended yesterday, but somehow we managed to more
> than
> > > > double the number of votes and still get the same outcome. The
> current
> > > > tally (all votes) is 5 votes for each option.
> > > >
> > > > So we're (again) at a tie.
> > > >
> > > > To force a conclusion, I'd like to resort to some arbitrary but
> hopefully
> > > > acceptable way to break the tie. By removing my own vote we'll get a
> > > simple
> > > > majority for one of the options (the same that failed to reach a +2
> > > > majority the previous round).
> > > >
> > > > This then brings the final tally to:
> > > >
> > > >    - 5 votes for V9.2 (the plane)
> > > >    - 4 votes for V3.1 (the pigeon)
> > > >
> > > > Which means that the winner is: *V9.2* (the plane)
> > > >
> > > > Thank you all for voting!
> > > >
> > > >
> > > > Kind regards,
> > > > Oscar
> > > >
> > > >
> > > > On Mon, 23 Oct 2023 at 13:51, Fokko Driesprong <fo...@apache.org>
> wrote:
> > > >
> > > > > Thanks for the explanation, Emma!
> > > > >
> > > > > My vote still goes to 9.2
> > > > >
> > > > > Cheers, Fokko
> > > > >
> > > > > Op ma 23 okt 2023 om 07:39 schreef Daniel Kulp <dk...@apache.org>:
> > > > >
> > > > > >
> > > > > > v9.2 for me.   I definitely prefer the blue color and I really
> don’t
> > > get
> > > > > > the pigeon.
> > > > > >
> > > > > > Dan
> > > > > >
> > > > > >
> > > > > > > On Oct 23, 2023, at 5:04 AM, Oscar Westra van Holthe - Kind <
> > > > > > os...@westravanholthe.nl> wrote:
> > > > > > >
> > > > > > > Hi all,
> > > > > > >
> > > > > > > TL;DR: if you haven't voted yet, please do so!
> > > > > > >
> > > > > > > As Emma has shown that an upwards angle change for V9.2 doesn't
> > > work, I
> > > > > > > think we should drop that version from the vote.
> > > > > > >
> > > > > > > This means, with the (binding) votes so far, that the result
> is a
> > > tie:
> > > > > > >
> > > > > > >   - V9.2: 2 votes
> > > > > > >   - V3.1: 2 votes
> > > > > > >
> > > > > > > Note: not everyone who voted the first round has voted again.
> > > > > > >
> > > > > > > *So if you have an opinion on the Avro logo, please vote!*
> > > > > > >
> > > > > > > On a side note: when I count all votes, there is no tie
> (there's an
> > > > > extra
> > > > > > > vote for v3.1). So if there are no additional votes, we can
> still
> > > have
> > > > > a
> > > > > > > result.
> > > > > > >
> > > > > > >
> > > > > > > Kind regards,
> > > > > > > Oscar
> > > > > > >
> > > > > > >
> > > > > > > On Fri, 20 Oct 2023 at 16:42, Emma K <emma.a.kel...@gmail.com>
> > > wrote:
> > > > > > >
> > > > > > >> Oops! I realized there is a typo in my last message. I wrote
> that
> > > V3.2
> > > > > > is a
> > > > > > >> finalist (the pigeon without the outlines) instead of V3.1 as
> a
> > > > > finalist
> > > > > > >> (the pigeon with the outlines), my mistake!
> > > > > > >> The finalists are V9.2 (or V11.2 if you prefer upwards) and
> V3.1
> > > > > > >> Apologies for the confusion!
> > > > > > >>
> > > > > > >> All the best,
> > > > > > >> Emma
> > > > > > >>
> > > > > > >>
> > > > > > >> On Fri, Oct 20, 2023 at 9:46 AM Niels Basjes <ni...@basjes.nl
> >
> > > wrote:
> > > > > > >>
> > > > > > >>> Hi,
> > > > > > >>>
> > > > > > >>> I had a good look at the logos and the pigeon version (v3.2
> > > without
> > > > > the
> > > > > > >>> line around it) has my preference.
> > > > > > >>> That said I'm totally fine if we use the v9.2 which also
> looks
> > > > > awesome.
> > > > > > >>>
> > > > > > >>> Niels
> > > > > > >>>
> > > > > > >>> On Fri, Oct 20, 2023 at 2:37 PM Ryan Skraba <r...@skraba.com
> >
> > > wrote:
> > > > > > >>>
> > > > > > >>>> All of this is amazing -- it's really awesome for me to hear
> > > your
> > > > > > >>>> thought processes and arguments for the design.  I think
> we're
> > > > > pretty
> > > > > > >>>> lucky to have this insight!  My apologies for the delay, I
> just
> > > got
> > > > > > >>>> back from a vacation following the conference :D
> > > > > > >>>>
> > > > > > >>>> I wish I had better expressed the positive sentiment we got
> for
> > > the
> > > > > > >>>> designs when I was showing them off in person. I passed
> along
> > > the
> > > > > > >>>> suggestions because they were interesting, but definitely
> NOT
> > > > > > >>>> presented as mandatory. There will be ZERO hard feelings if
> we
> > > make
> > > > > > >>>> our own decision!
> > > > > > >>>>
> > > > > > >>>> I didn't say it in the first mail, but my subjective
> opinion is
> > > to
> > > > > > >>>> *disagree* with changing the airplane angle upwards.  Paper
> > > > > airplanes
> > > > > > >>>> that travel well *coast* easily (like Avro data).
> > > > > > >>>>
> > > > > > >>>> I maintain my v9.2 vote!
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>>
> > > > > > >>>> On Fri, Oct 20, 2023 at 6:59 AM David M. Carr <
> > > da...@carrclan.us>
> > > > > > >> wrote:
> > > > > > >>>>>
> > > > > > >>>>> Great work on these, Emma.  My preference is for V3.2.
> > > > > > >>>>>
> > > > > > >>>>> On Thu, Oct 19, 2023 at 2:37 PM Emma K <
> > > emma.a.kel...@gmail.com>
> > > > > > >>> wrote:
> > > > > > >>>>>
> > > > > > >>>>>> Hi all,
> > > > > > >>>>>>
> > > > > > >>>>>> I uploaded some new images to the Jira issue here <
> > > > > > >>>>>> https://issues.apache.org/jira/browse/AVRO-3554> to
> visually
> > > > > > >> capture
> > > > > > >>>> the
> > > > > > >>>>>> suggestions for adjusting the upward angle design.
> > > > > > >>>>>>
> > > > > > >>>>>> I wanted to show what it looks like if the upward angle
> of the
> > > > > > >> plane
> > > > > > >>>> logo
> > > > > > >>>>>> is changed so that the underside is visible. The problem
> is
> > > that
> > > > > > >> the
> > > > > > >>>> blobby
> > > > > > >>>>>> bits of the tail block the underside of the plane when
> > > adjusted to
> > > > > > >>>> this new
> > > > > > >>>>>> angle and make the design less clean and even less
> obvious as
> > > to
> > > > > > >> what
> > > > > > >>>> the
> > > > > > >>>>>> icon is, which is why in the original upward design V11.2
> I
> > > didn't
> > > > > > >>> add
> > > > > > >>>> any
> > > > > > >>>>>> underside and instead opted for a cleaner but more
> abstract
> > > > > > >>>> representation
> > > > > > >>>>>> of the plane icon.
> > > > > > >>>>>>
> > > > > > >>>>>> I also wanted to show what it looks like if I just rotate
> the
> > > V9.2
> > > > > > >>>> design
> > > > > > >>>>>> to an upward angle with no other changes. This also
> doesn't
> > > work,
> > > > > > >>>> because
> > > > > > >>>>>> the flow of the blobs isn't right for this orientation
> and the
> > > > > > >>>> underside of
> > > > > > >>>>>> the plane isn't right for this angle.
> > > > > > >>>>>>
> > > > > > >>>>>> To clarify a bit on what I wrote previously, I said that
> it
> > > was
> > > > > > >> valid
> > > > > > >>>> and
> > > > > > >>>>>> made sense that the marketing booth preferred the
> upward-angle
> > > > > > >>> design.
> > > > > > >>>> When
> > > > > > >>>>>> I said that, I did not mean to suggest that the upward
> angle
> > > was
> > > > > > >>> better
> > > > > > >>>>>> than the other designs, what I meant to do was just
> validate
> > > that
> > > > > > >> it
> > > > > > >>>> was
> > > > > > >>>>>> okay for them to have that preference! The thing that's
> hard
> > > about
> > > > > > >>>> design
> > > > > > >>>>>> is that it's so subjective and everyone will have their
> own
> > > unique
> > > > > > >>>> opinions
> > > > > > >>>>>> on what looks better.
> > > > > > >>>>>>
> > > > > > >>>>>> But again, I want to make sure that the logo is something
> > > that the
> > > > > > >>>> *Avro
> > > > > > >>>>>> community* loves and agrees upon! I'm worried that the
> passing
> > > > > > >>>> subjective
> > > > > > >>>>>> preference of the marketing and publicity office at the
> > > Community
> > > > > > >>> Over
> > > > > > >>>> Code
> > > > > > >>>>>> conference is casting its own 'shadow vote' here which is
> > > taking
> > > > > > >> away
> > > > > > >>>> from
> > > > > > >>>>>> the gut feelings of the Avro community as a whole. I would
> > > just
> > > > > > >> like
> > > > > > >>> to
> > > > > > >>>>>> encourage everyone to pick the design they like best in
> the
> > > final
> > > > > > >>> vote,
> > > > > > >>>>>> because at the end of the day, the logo that's chosen will
> > > > > > >> ultimately
> > > > > > >>>> be
> > > > > > >>>>>> what represents Avro the project, and you as the
> > > contributors, not
> > > > > > >>> the
> > > > > > >>>>>> marketing and publicity office.
> > > > > > >>>>>>
> > > > > > >>>>>> To conclude, I don't think I'll be doing any additional
> > > revisions
> > > > > > >> of
> > > > > > >>>> the
> > > > > > >>>>>> icons themselves in the future, so the options for the
> logos
> > > will
> > > > > > >> be
> > > > > > >>>> V9.2
> > > > > > >>>>>> (or V.11.2 if you want an upward angle) and V3.2. I will
> be
> > > > > > >> uploading
> > > > > > >>>> some
> > > > > > >>>>>> revisions for the font used in the final design (once a
> > > winner is
> > > > > > >>>> chosen)
> > > > > > >>>>>> to see if there is a better alternative on that front, but
> > > > > > >> otherwise,
> > > > > > >>>> the
> > > > > > >>>>>> icon designs themselves will remain the same. Thanks again
> > > for all
> > > > > > >>> your
> > > > > > >>>>>> patience and feedback throughout the process!
> > > > > > >>>>>>
> > > > > > >>>>>> All my best,
> > > > > > >>>>>>
> > > > > > >>>>>> Emma
> > > > > > >>>>>>
> > > > > > >>>>>> On Thu, Oct 19, 2023 at 5:22 AM Fokko Driesprong <
> > > > > fo...@apache.org
> > > > > > >>>
> > > > > > >>>> wrote:
> > > > > > >>>>>>
> > > > > > >>>>>>> Great work again!
> > > > > > >>>>>>>
> > > > > > >>>>>>>> Based on what I was taught when studying graphic design,
> > > icons
> > > > > > >>> for
> > > > > > >>>>>> logos
> > > > > > >>>>>>>> should be memorable and have the simplest possible
> design to
> > > > > > >>>> convey the
> > > > > > >>>>>>>> desired image
> > > > > > >>>>>>>
> > > > > > >>>>>>>
> > > > > > >>>>>>> Thanks for the background information Emma, this makes a
> lot
> > > of
> > > > > > >>>> sense to
> > > > > > >>>>>>> me.
> > > > > > >>>>>>>
> > > > > > >>>>>>> This is, I believe, because the angle of V11.2 hides the
> > > > > > >> underside:
> > > > > > >>>> this
> > > > > > >>>>>>>> makes the plane look incomplete.
> > > > > > >>>>>>>
> > > > > > >>>>>>> I agree, it is not obvious that it is a paper plane
> (which I
> > > like
> > > > > > >>> as
> > > > > > >>>> a
> > > > > > >>>>>>> reference, because of childhood :) Both the pigeon and
> the
> > > paper
> > > > > > >>>> plane
> > > > > > >>>>>> are
> > > > > > >>>>>>> awesome. Maybe the plane is a bit more timeless, while
> the
> > > pigeon
> > > > > > >>>> might
> > > > > > >>>>>>> bring up IP over Avian Carriers
> > > > > > >>>>>>> <https://en.wikipedia.org/wiki/IP_over_Avian_Carriers>.
> > > > > > >>>>>>>
> > > > > > >>>>>>> I'll vote for V9.2 pointing slightly upwards as well.
> > > > > > >>>>>>>
> > > > > > >>>>>>> Kind regards,
> > > > > > >>>>>>> Fokko
> > > > > > >>>>>>>
> > > > > > >>>>>>>
> > > > > > >>>>>>> Op di 17 okt 2023 om 14:54 schreef Oscar Westra van
> Holthe -
> > > > > > >> Kind <
> > > > > > >>>>>>> opw...@apache.org>:
> > > > > > >>>>>>>
> > > > > > >>>>>>>> Hi all,
> > > > > > >>>>>>>>
> > > > > > >>>>>>>> The results yesterday show that V9.2 is perceived as
> better
> > > > > > >> than
> > > > > > >>>> V11.2,
> > > > > > >>>>>>>> despite being angled downward. This is, I believe,
> because
> > > the
> > > > > > >>>> angle of
> > > > > > >>>>>>>> V11.2 hides the underside: this makes the plane look
> > > > > > >> incomplete.
> > > > > > >>>>>>>>
> > > > > > >>>>>>>> My vote is for V9.2 if changed to fly upward, V3.1
> > > otherwise.
> > > > > > >>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>> Kind regards,
> > > > > > >>>>>>>> Oscar
> > > > > > >>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>> On Mon, 16 Oct 2023 at 21:46, Emma K <
> > > emma.a.kel...@gmail.com>
> > > > > > >>>> wrote:
> > > > > > >>>>>>>>
> > > > > > >>>>>>>>> Hi all,
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> Thank you for your kind words throughout the process
> and
> > > > > > >> vote!
> > > > > > >>> I
> > > > > > >>>>>> wanted
> > > > > > >>>>>>>> to
> > > > > > >>>>>>>>> refrain from jumping in earlier lest I accidentally
> > > > > > >> influenced
> > > > > > >>>> the
> > > > > > >>>>>>>> initial
> > > > > > >>>>>>>>> vote in any way!
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> Just wanted to hop in now and give my thoughts on the
> > > > > > >>> suggestions
> > > > > > >>>>>> Ryan
> > > > > > >>>>>>>>> received at the Community Over Code conference and
> Oscar's
> > > > > > >>>> suggestion
> > > > > > >>>>>>> of
> > > > > > >>>>>>>>> another possible upwards variant.
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> I'll start with Oscar's suggestion first, which also
> ties
> > > > > > >> into
> > > > > > >>>> the
> > > > > > >>>>>>> first
> > > > > > >>>>>>>>> point of advice Ryan received from the marketing and
> > > > > > >> publicity
> > > > > > >>>>>> office.
> > > > > > >>>>>>> If
> > > > > > >>>>>>>>> we'd like to follow ASF's marketing team's intuition
> that
> > > the
> > > > > > >>>> upward
> > > > > > >>>>>>>> design
> > > > > > >>>>>>>>> of 11.2 is better than the downward design of 9.2 I
> think
> > > > > > >>> that's
> > > > > > >>>>>> valid
> > > > > > >>>>>>>> and
> > > > > > >>>>>>>>> makes sense! If this is the case, then I would suggest
> we
> > > use
> > > > > > >>> the
> > > > > > >>>>>> 11.2
> > > > > > >>>>>>>>> design rather than the 9.2 design, and I can make some
> > > slight
> > > > > > >>>>>>> adjustments
> > > > > > >>>>>>>>> to the angle of the plane as we see fit. I'll add that
> I
> > > am a
> > > > > > >>>> little
> > > > > > >>>>>>> more
> > > > > > >>>>>>>>> hesitant about this approach only because the 11.2
> design
> > > did
> > > > > > >>> not
> > > > > > >>>>>> beat
> > > > > > >>>>>>>> out
> > > > > > >>>>>>>>> or tie with the votes of design 9.2 in the first round
> of
> > > > > > >>>> voting, and
> > > > > > >>>>>>>>> ultimately I would like the final logo to be something
> that
> > > > > > >> the
> > > > > > >>>>>>> community
> > > > > > >>>>>>>>> as a whole loves and agrees upon!
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> The next suggestion Ryan received was based on the PT
> Mono
> > > > > > >> font
> > > > > > >>>>>> being a
> > > > > > >>>>>>>>> little strange for the word 'Avro' as the r is the only
> > > > > > >> serifed
> > > > > > >>>>>> letter.
> > > > > > >>>>>>>>> This is something I didn't notice before but they are
> > > right!
> > > > > > >> I
> > > > > > >>>>>> actually
> > > > > > >>>>>>>>> already have five other fonts on the backburner that I
> > > tried
> > > > > > >>>> when I
> > > > > > >>>>>> was
> > > > > > >>>>>>>>> drafting the original design versions but I personally
> > > liked
> > > > > > >>> the
> > > > > > >>>> PT
> > > > > > >>>>>>> Mono
> > > > > > >>>>>>>>> font the best so gave that as the only option (which in
> > > > > > >>> hindsight
> > > > > > >>>>>> might
> > > > > > >>>>>>>> not
> > > > > > >>>>>>>>> have been the best choice). What I can do is once the
> final
> > > > > > >>> icon
> > > > > > >>>> is
> > > > > > >>>>>>>> chosen
> > > > > > >>>>>>>>> as the winner (either the plane or the pigeon) I can
> draft
> > > > > > >> up a
> > > > > > >>>> few
> > > > > > >>>>>>> more
> > > > > > >>>>>>>>> versions with the alternate font choices and we can
> decide
> > > if
> > > > > > >>>> one of
> > > > > > >>>>>>> the
> > > > > > >>>>>>>>> other fonts will work better in the long run.
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> Finally, in terms of the last suggestion from the
> marketing
> > > > > > >> and
> > > > > > >>>>>>> publicity
> > > > > > >>>>>>>>> office of having the word Avro in the plane's dark
> blue, I
> > > > > > >> have
> > > > > > >>>> to
> > > > > > >>>>>>>>> respectfully disagree with this assessment. The area of
> > > dark
> > > > > > >>>> blue in
> > > > > > >>>>>>> the
> > > > > > >>>>>>>>> plane icons is so small that even at large sizes it
> would
> > > be
> > > > > > >>>>>> difficult
> > > > > > >>>>>>> to
> > > > > > >>>>>>>>> read 'Avro' if it was there, and at small sizes, it
> would
> > > be
> > > > > > >>>>>> impossible
> > > > > > >>>>>>>> to
> > > > > > >>>>>>>>> parse. Based on what I was taught when studying graphic
> > > > > > >> design,
> > > > > > >>>> icons
> > > > > > >>>>>>> for
> > > > > > >>>>>>>>> logos should be memorable and have the simplest
> possible
> > > > > > >> design
> > > > > > >>>> to
> > > > > > >>>>>>> convey
> > > > > > >>>>>>>>> the desired image. As an example of this, think of
> Apple's
> > > > > > >>> logo,
> > > > > > >>>>>> which
> > > > > > >>>>>>>> is a
> > > > > > >>>>>>>>> simplistic apple icon with a chunk missing. I would
> posit
> > > > > > >> that
> > > > > > >>> if
> > > > > > >>>>>> Apple
> > > > > > >>>>>>>>> wrote 'Apple' on their icon, it wouldn't be nearly as
> > > > > > >>> effective.
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> That's my 2¢ anyways! I'm happy to make more
> adjustments to
> > > > > > >> the
> > > > > > >>>> fonts
> > > > > > >>>>>>> and
> > > > > > >>>>>>>>> the angles of the icons as we see fit, and I'm so
> excited
> > > to
> > > > > > >>> see
> > > > > > >>>>>> which
> > > > > > >>>>>>>>> design will be the final winner in the end! :D
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> All my best,
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> Emma
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>> On Mon, Oct 16, 2023 at 12:33 PM Oscar Westra van
> Holthe -
> > > > > > >>> Kind <
> > > > > > >>>>>>>>> os...@westravanholthe.nl> wrote:
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>>> Hi all,
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> The results are in: with 6 binding votes (all cast
> within
> > > 6
> > > > > > >>>> hours),
> > > > > > >>>>>>> and
> > > > > > >>>>>>>>> no
> > > > > > >>>>>>>>>> non-binding votes, it's a near-tie between V9.2 and
> V3.1.
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> These are the votes:
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>   - V9.2: 3 votes
> > > > > > >>>>>>>>>>   - V10.2: 1 vote
> > > > > > >>>>>>>>>>   - V11.2: 0 votes
> > > > > > >>>>>>>>>>   - V3.1: 2 votes (I changed the vote for V6.1, as the
> > > > > > >> V3.1
> > > > > > >>>>>> variant
> > > > > > >>>>>>>> was
> > > > > > >>>>>>>>>>   part of the vote)
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> What's next: one week to vote by simple majority
> between
> > > > > > >> V9.2
> > > > > > >>>> and
> > > > > > >>>>>>> V3.1.
> > > > > > >>>>>>>>>> (given our quick votes last time, it's probably more
> than
> > > > > > >>>> enough)
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> Then, if we choose for V9.2, perhaps Emma can also
> create
> > > a
> > > > > > >>>> good
> > > > > > >>>>>>>> version
> > > > > > >>>>>>>>>> flying
> > > > > > >>>>>>>>>> slightly upward
> > > > > > >>>>>>>>>> <
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>
> > > > > > >>>>>>
> > > > > > >>>>
> > > > > > >>>
> > > > > > >>
> > > > > >
> > > > >
> > >
> https://clipart-library.com/newhp/31-316437_transparent-airplane-clipart-paper-airplane-clipart-png-png.png
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>> instead
> > > > > > >>>>>>>>>> of steeply like V11.2. I think we can leave it up to
> her
> > > > > > >> good
> > > > > > >>>>>>> judgement
> > > > > > >>>>>>>>> to
> > > > > > >>>>>>>>>> determine if that's really an improvement.
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> So, which do you like more: the plane V9.2, or the
> pigeon
> > > > > > >>> V3.1?
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> Kind regards,
> > > > > > >>>>>>>>>> Oscar
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> On Mon, 9 Oct 2023 at 22:54, Ryan Skraba <
> r...@skraba.com
> > > >
> > > > > > >>>> wrote:
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>> Hello! I don't want to derail the conversation or
> vote,
> > > > > > >> but
> > > > > > >>>> I had
> > > > > > >>>>>>> the
> > > > > > >>>>>>>>>>> opportunity to attend the marketing and publicity
> office
> > > > > > >>>> hours
> > > > > > >>>>>>> during
> > > > > > >>>>>>>>> the
> > > > > > >>>>>>>>>>> community over Code conference. They had some pretty
> > > > > > >>> specific
> > > > > > >>>>>>>>> suggestions
> > > > > > >>>>>>>>>>> (but not requirements of course). I'm on my phone
> but I
> > > > > > >>> just
> > > > > > >>>> want
> > > > > > >>>>>>> to
> > > > > > >>>>>>>>>>> capture them here!
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>> 1. Plane going up is better than down!
> > > > > > >>>>>>>>>>> 2. PT Mono is peculiar for our specific word because
> the
> > > > > > >> r
> > > > > > >>>> has
> > > > > > >>>>>>> serifs
> > > > > > >>>>>>>>> and
> > > > > > >>>>>>>>>>> the others don't.
> > > > > > >>>>>>>>>>> 3. If we use the arrow, it would look great to have
> the
> > > > > > >>> word
> > > > > > >>>> Avro
> > > > > > >>>>>>> in
> > > > > > >>>>>>>>> the
> > > > > > >>>>>>>>>>> plane's dark blue!
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>> It was a neat conversation and they said some really
> nice
> > > > > > >>>> things
> > > > > > >>>>>>>> about
> > > > > > >>>>>>>>>> the
> > > > > > >>>>>>>>>>> initiative!
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>> If we do anything about 2 or 3, we can talk about any
> > > > > > >>>> adjustments
> > > > > > >>>>>>>> after
> > > > > > >>>>>>>>>> the
> > > > > > >>>>>>>>>>> vote. To be honest, I'm 100% confident with these
> current
> > > > > > >>>> logos
> > > > > > >>>>>> and
> > > > > > >>>>>>>>>> leaving
> > > > > > >>>>>>>>>>> any changes to Emma's discretion!
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>> All my bets Ryan
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>> On Mon, Oct 2, 2023, 13:08 Ryan Blue <
> b...@tabular.io>
> > > > > > >>>> wrote:
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>>> My vote is for 10.2.
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>> On Mon, Oct 2, 2023 at 9:02 AM Oscar Westra van
> Holthe
> > > > > > >> -
> > > > > > >>>> Kind <
> > > > > > >>>>>>>>>>>> os...@westravanholthe.nl> wrote:
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> Hi all,
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> Since the start, I've been a fan of the pigeon. It
> > > > > > >>> looks
> > > > > > >>>>>> good,
> > > > > > >>>>>>>> and
> > > > > > >>>>>>>>>> it's
> > > > > > >>>>>>>>>>>>> very distinctive.
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> And it's completely different from any send icon,
> so
> > > > > > >> it
> > > > > > >>>>>> cannot
> > > > > > >>>>>>> be
> > > > > > >>>>>>>>>>>> conflated
> > > > > > >>>>>>>>>>>>> with a message protocol icon.
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> My vote is for V3.1
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> Kind regards,
> > > > > > >>>>>>>>>>>>> Oscar
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> --
> > > > > > >>>>>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind <
> opw...@apache.org
> > > > > > >>>
> > > > > > >>>>>>>>>>>>> 🌐 https://github.com/opwvhk/
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>> Op ma 2 okt. 2023 16:47 schreef Ryan Skraba <
> > > > > > >>>> r...@skraba.com
> > > > > > >>>>>>> :
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>> I can't stop changing my mind, but I'm going to go
> > > > > > >>> with
> > > > > > >>>>>> V9.2
> > > > > > >>>>>>>> -- I
> > > > > > >>>>>>>>>>>>>> really like the pigeon too, but I think the paper
> > > > > > >>> plane
> > > > > > >>>>>> fits
> > > > > > >>>>>>>> too
> > > > > > >>>>>>>>>>>>>> nicely to pass up!
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>> Excellent work, Emma, and thanks Oscar for calling
> > > > > > >>> the
> > > > > > >>>>>> vote.
> > > > > > >>>>>>> I
> > > > > > >>>>>>>>>> think
> > > > > > >>>>>>>>>>>>>> your voting proposal makes sense!
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>> Ryan
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>> On Mon, Oct 2, 2023 at 3:59 PM Ismaël Mejía <
> > > > > > >>>>>>> ieme...@gmail.com
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>>>> wrote:
> > > > > > >>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>> V9.2
> > > > > > >>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>> Like Fokko I was also not so close to the subject
> > > > > > >>>> and it
> > > > > > >>>>>> is
> > > > > > >>>>>>>>> great
> > > > > > >>>>>>>>>>> to
> > > > > > >>>>>>>>>>>>>>> see the final selection.
> > > > > > >>>>>>>>>>>>>>> It looks so great. Thanks for all the work Emma
> > > > > > >> and
> > > > > > >>>>>>> everyone!
> > > > > > >>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>> Ismaël
> > > > > > >>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>> On Mon, Oct 2, 2023 at 3:23 PM Fokko Driesprong <
> > > > > > >>>>>>>>>> fo...@apache.org>
> > > > > > >>>>>>>>>>>>>> wrote:
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>> Hey Oscar,
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>> Thanks for raising this vote. I wasn't active
> > > > > > >> in
> > > > > > >>>> the
> > > > > > >>>>>>>>>> conversation
> > > > > > >>>>>>>>>>>>>>>> around the new logo, but I followed it from the
> > > > > > >>>>>> sideline.
> > > > > > >>>>>>>> The
> > > > > > >>>>>>>>>> new
> > > > > > >>>>>>>>>>>>>> logos are
> > > > > > >>>>>>>>>>>>>>>> fantastic. Kudos to Emma.
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>> I really like the pigeon, especially the one
> > > > > > >> with
> > > > > > >>>> the
> > > > > > >>>>>>>>> envelope!
> > > > > > >>>>>>>>>>> My
> > > > > > >>>>>>>>>>>>> vote
> > > > > > >>>>>>>>>>>>>>>> goes to V6.1 if I can't vote on the alternative
> > > > > > >>>> version
> > > > > > >>>>>>> :)
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>> Cheers, Fokko
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>> Op ma 2 okt 2023 om 14:14 schreef Oscar Westra
> > > > > > >>> van
> > > > > > >>>>>>> Holthe -
> > > > > > >>>>>>>>>> Kind
> > > > > > >>>>>>>>>>> <
> > > > > > >>>>>>>>>>>>>>>> os...@westravanholthe.nl>:
> > > > > > >>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> Hello everyone,
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> The past month, there has been new progress
> > > > > > >> on
> > > > > > >>>> our
> > > > > > >>>>>>> search
> > > > > > >>>>>>>>>> for a
> > > > > > >>>>>>>>>>>> new
> > > > > > >>>>>>>>>>>>>> logo (
> > > > > > >>>>>>>>>>>>>>>>> AVRO-3554 <
> > > > > > >>>>>>>> https://issues.apache.org/jira/browse/AVRO-3554
> > > > > > >>>>>>>>>>> ).
> > > > > > >>>>>>>>>>>>>> Thanks to
> > > > > > >>>>>>>>>>>>>>>>> Emma Kellam and the feedback we've all given,
> > > > > > >>> we
> > > > > > >>>> can
> > > > > > >>>>>>> now
> > > > > > >>>>>>>>>>> proceed
> > > > > > >>>>>>>>>>>> to
> > > > > > >>>>>>>>>>>>>> vote on
> > > > > > >>>>>>>>>>>>>>>>> the matter.
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> These are the finalists to choose from (if
> > > > > > >> the
> > > > > > >>>> image
> > > > > > >>>>>> is
> > > > > > >>>>>>>>>>>> unreadable,
> > > > > > >>>>>>>>>>>>>> it
> > > > > > >>>>>>>>>>>>>>>>> links to the comment where the finalists are
> > > > > > >>>>>>> announced):
> > > > > > >>>>>>>>>>>>>>>>> <
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>
> > > > > > >>>>>>
> > > > > > >>>>
> > > > > > >>>
> > > > > > >>
> > > > > >
> > > > >
> > >
> https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels%3Acomment-tabpanel&focusedCommentId=17770969#comment-17770969
> > > > > > >>>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> So now, we can vote. Because a logo lasts
> > > > > > >>> longer
> > > > > > >>>>>> than a
> > > > > > >>>>>>>>>> typical
> > > > > > >>>>>>>>>>>>>> release,
> > > > > > >>>>>>>>>>>>>>>>> the rules deviate from the usual rules
> > > > > > >>>>>>>>>>>>>>>>> <https://www.apache.org/foundation/voting>:
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>>   - the vote lasts 2 weeks
> > > > > > >>>>>>>>>>>>>>>>>   - to avoid confusion, please vote with the
> > > > > > >>>> V...
> > > > > > >>>>>>>>>> ifentifier:
> > > > > > >>>>>>>>>>>>> V9.2,
> > > > > > >>>>>>>>>>>>>> V10.2,
> > > > > > >>>>>>>>>>>>>>>>>   V11.2, V3.1
> > > > > > >>>>>>>>>>>>>>>>>   - the winner is the logo with at least two
> > > > > > >>> (2)
> > > > > > >>>>>> votes
> > > > > > >>>>>>>>> more
> > > > > > >>>>>>>>>>> than
> > > > > > >>>>>>>>>>>>> the
> > > > > > >>>>>>>>>>>>>>>>>   runner-up
> > > > > > >>>>>>>>>>>>>>>>>   - if there is no clear winner, we'll vote
> > > > > > >> by
> > > > > > >>>>>> simple
> > > > > > >>>>>>>>>> majority
> > > > > > >>>>>>>>>>>>>> between the
> > > > > > >>>>>>>>>>>>>>>>>   top picks
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> Please vote for your preference!
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> Kind regards,
> > > > > > >>>>>>>>>>>>>>>>> Oscar
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> --
> > > > > > >>>>>>>>>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind <
> > > > > > >>>> opw...@apache.org
> > > > > > >>>>>>>
> > > > > > >>>>>>>>>>>>>>>>> 🌐 https://github.com/opwvhk/
> > > > > > >>>>>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>> --
> > > > > > >>>>>>>>>>>> Ryan Blue
> > > > > > >>>>>>>>>>>> Tabular
> > > > > > >>>>>>>>>>>>
> > > > > > >>>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> --
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind <
> > > > > > >> os...@westravanholthe.nl>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>> --
> > > > > > >>>>>>>>>> Oscar Westra van Holthe - Kind <
> os...@westravanholthe.nl>
> > > > > > >>>>>>>>>>
> > > > > > >>>>>>>>>
> > > > > > >>>>>>>>
> > > > > > >>>>>>>
> > > > > > >>>>>>
> > > > > > >>>>>
> > > > > > >>>>>
> > > > > > >>>>> --
> > > > > > >>>>> David M. Carr
> > > > > > >>>>> da...@carrclan.us
> > > > > > >>>>
> > > > > > >>>
> > > > > > >>>
> > > > > > >>> --
> > > > > > >>> Best regards / Met vriendelijke groeten,
> > > > > > >>>
> > > > > > >>> Niels Basjes
> > > > > > >>>
> > > > > > >>
> > > > > > >
> > > > > > >
> > > > > > > --
> > > > > > >
> > > > > > > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl>
> > > > > >
> > > > > > --
> > > > > > Daniel Kulp
> > > > > > dk...@apache.org <mailto:dk...@apache.org>
> > > > > > Qlik - https://qlik.com <https://qlik.com/>
> > > > > >
> > > > >
> > > >
> > > >
> > > > --
> > > >
> > > > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl>
> > >
>

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