Hello! There's a LOT of information about branding and trademarks on the ASF website[1], and it can be a bit tricky navigating it correctly. Thanks very much for asking for permission -- I've reached out to the trademarks list to confirm that we are allowed to allow this! I personally have no objection: to me, it seems like nominative use (putting the icon on *.avsc files points out that they're Apache Avro files, etc), but it's not my domain and we'll get a definite answer from an expert.
You might want to proactively put the "Apache Avro, Avro™, Apache®, and the Apache feather logo are either registered trademarks or trademarks of The Apache Software Foundation." in the footer of your GitHub repo and in the plugin description! By the way, everyone, I don't use IDL very often, but when I do -- Oscar's plugin is the gold standard for IDL files! :D All my best, Ryan [1]: https://www.apache.org/foundation/marks/ On Thu, Nov 2, 2023 at 11:37 AM Fokko Driesprong <fo...@apache.org> wrote: > > No objections :) > > Op vr 27 okt 2023 om 18:55 schreef Oscar Westra van Holthe - Kind < > os...@westravanholthe.nl>: > > > Hi all, > > > > On a related note, I'd also like to use the final logo as plugin icon and > > as (part of the) file icon in the JetBrains Pugin I maintain. Are there any > > objections to that? > > > > > > Kind regards, > > Oscar > > > > -- > > Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> > > > > > > On Fr 27 oct 2023 18:17, Ryan Skraba <r...@skraba.com> wrote: > > > > > Hey -- oops, this was stuck in "drafts". > > > > > > I did a bit of investigation!: > > > > > > 1) it looks like we ONLY need to submit the svg, and the others > > > (png/pdf) will be autocreated. Here's what other projects do: > > > https://svn.apache.org/repos/asf/comdev/project-logos/originals/ > > > > > > Note that some of the projects have many variants -- Cassandra has a > > > lot. (vertical/horizontal, dark/light/black&white) I don't think we > > > need every combination, and we can add future ones as desired. > > > > > > 2) How does this sound: I suggest we leave any final changes (fonts > > > and variants) to Emma's discretion and adopt it by lazy consensus. > > > > > > Totally subjective, but when it was pointed out to me (that the word > > > "Avro" only shows serifs on the "r"), I really noticed it... but that > > > rapidly passed. I really have no opinion and I have more confidence > > > in a designer's eye than my own! > > > > > > All my best, Ryan > > > > > > > > > > > > On Tue, Oct 24, 2023 at 5:55 PM Emma K <emma.a.kel...@gmail.com> wrote: > > > > > > > > Thank you Ryan for your guidance throughout my first contribution, > > Oscar > > > > for your help driving the vote, and everyone for your kind words, > > > feedback, > > > > and votes! :D > > > > This was so much fun to work on and I'm so grateful for the opportunity > > > to > > > > help the community in this regard :) > > > > > > > > Now for the next steps! If we're unsure about the current font chosen > > (PT > > > > Mono Bold) I have 3 other fonts I shortlisted when creating the initial > > > > drafts of the designs that we can compare to the existing one. If we'd > > > like > > > > to go this route, I can upload the alternative font versions to the > > > > AVRO-3554 JIRA issue and we can do one more quick vote for the final > > > font. > > > > However, if we're happy with the current font chosen for the logo we > > can > > > > jump right into creating the versions to upload to the Apache Project > > > Logos > > > > website! > > > > > > > > On the Apache Project Logos page, it looks like it's the convention to > > > > upload two PNG versions (a 1200 x ___ size, and a 3600 x ___ size), a > > PDF > > > > version, and an SVG version, so I'll start by creating all those > > versions > > > > of V9.2 logo design. It also looks like a lot of projects upload a > > square > > > > version of the design (the icon on top of the logo text; ex. Version 2 > > of > > > > Apache Airflow), so I can create a square layout for the logo to go > > along > > > > with the banner version (icon beside the logo text) that we already > > have. > > > > Some projects also upload a version that can be used on dark > > backgrounds > > > > (ex. Version 2 of Apache Calcite) so if we'd also like to do that as > > well > > > > I'm more than happy to make some dark mode versions too! Finally, some > > > > projects upload their logo icons on their own without any text (ex. > > > Version > > > > 3 of Apache Airflow), and I can also do that if we'd like. > > > > > > > > Please let me know your thoughts, in the meantime, I'll start getting > > to > > > > work on either creating the alternate font options for another vote or > > > the > > > > final format versions :D > > > > > > > > All my best, > > > > Emma > > > > > > > > On Tue, Oct 24, 2023 at 10:55 AM Ryan Skraba <r...@skraba.com> wrote: > > > > > > > > > Thanks so much Emma for the contribution and Oscar for driving the > > > > > vote! :D This has been a fun thing to do -- I would love to see the > > > > > pigeon immortalized someplace! Maybe on a website page for credits > > > > > and contributors? > > > > > > > > > > Emma, what do you think we need to finalize the logo? I'm starting a > > > > > list of places that need to be updated, starting at > > > > > https://www.apache.org/logos/ ! > > > > > > > > > > All my best, Ryan > > > > > > > > > > > > > > > On Tue, Oct 24, 2023 at 10:04 AM Oscar Westra van Holthe - Kind > > > > > <os...@westravanholthe.nl> wrote: > > > > > > > > > > > > Hello everyone, > > > > > > > > > > > > The vote should have ended yesterday, but somehow we managed to > > more > > > than > > > > > > double the number of votes and still get the same outcome. The > > > current > > > > > > tally (all votes) is 5 votes for each option. > > > > > > > > > > > > So we're (again) at a tie. > > > > > > > > > > > > To force a conclusion, I'd like to resort to some arbitrary but > > > hopefully > > > > > > acceptable way to break the tie. By removing my own vote we'll get > > a > > > > > simple > > > > > > majority for one of the options (the same that failed to reach a +2 > > > > > > majority the previous round). > > > > > > > > > > > > This then brings the final tally to: > > > > > > > > > > > > - 5 votes for V9.2 (the plane) > > > > > > - 4 votes for V3.1 (the pigeon) > > > > > > > > > > > > Which means that the winner is: *V9.2* (the plane) > > > > > > > > > > > > Thank you all for voting! > > > > > > > > > > > > > > > > > > Kind regards, > > > > > > Oscar > > > > > > > > > > > > > > > > > > On Mon, 23 Oct 2023 at 13:51, Fokko Driesprong <fo...@apache.org> > > > wrote: > > > > > > > > > > > > > Thanks for the explanation, Emma! > > > > > > > > > > > > > > My vote still goes to 9.2 > > > > > > > > > > > > > > Cheers, Fokko > > > > > > > > > > > > > > Op ma 23 okt 2023 om 07:39 schreef Daniel Kulp <dk...@apache.org > > >: > > > > > > > > > > > > > > > > > > > > > > > v9.2 for me. I definitely prefer the blue color and I really > > > don’t > > > > > get > > > > > > > > the pigeon. > > > > > > > > > > > > > > > > Dan > > > > > > > > > > > > > > > > > > > > > > > > > On Oct 23, 2023, at 5:04 AM, Oscar Westra van Holthe - Kind < > > > > > > > > os...@westravanholthe.nl> wrote: > > > > > > > > > > > > > > > > > > Hi all, > > > > > > > > > > > > > > > > > > TL;DR: if you haven't voted yet, please do so! > > > > > > > > > > > > > > > > > > As Emma has shown that an upwards angle change for V9.2 > > doesn't > > > > > work, I > > > > > > > > > think we should drop that version from the vote. > > > > > > > > > > > > > > > > > > This means, with the (binding) votes so far, that the result > > > is a > > > > > tie: > > > > > > > > > > > > > > > > > > - V9.2: 2 votes > > > > > > > > > - V3.1: 2 votes > > > > > > > > > > > > > > > > > > Note: not everyone who voted the first round has voted again. > > > > > > > > > > > > > > > > > > *So if you have an opinion on the Avro logo, please vote!* > > > > > > > > > > > > > > > > > > On a side note: when I count all votes, there is no tie > > > (there's an > > > > > > > extra > > > > > > > > > vote for v3.1). So if there are no additional votes, we can > > > still > > > > > have > > > > > > > a > > > > > > > > > result. > > > > > > > > > > > > > > > > > > > > > > > > > > > Kind regards, > > > > > > > > > Oscar > > > > > > > > > > > > > > > > > > > > > > > > > > > On Fri, 20 Oct 2023 at 16:42, Emma K < > > emma.a.kel...@gmail.com> > > > > > wrote: > > > > > > > > > > > > > > > > > >> Oops! I realized there is a typo in my last message. I wrote > > > that > > > > > V3.2 > > > > > > > > is a > > > > > > > > >> finalist (the pigeon without the outlines) instead of V3.1 > > as > > > a > > > > > > > finalist > > > > > > > > >> (the pigeon with the outlines), my mistake! > > > > > > > > >> The finalists are V9.2 (or V11.2 if you prefer upwards) and > > > V3.1 > > > > > > > > >> Apologies for the confusion! > > > > > > > > >> > > > > > > > > >> All the best, > > > > > > > > >> Emma > > > > > > > > >> > > > > > > > > >> > > > > > > > > >> On Fri, Oct 20, 2023 at 9:46 AM Niels Basjes < > > ni...@basjes.nl > > > > > > > > > wrote: > > > > > > > > >> > > > > > > > > >>> Hi, > > > > > > > > >>> > > > > > > > > >>> I had a good look at the logos and the pigeon version (v3.2 > > > > > without > > > > > > > the > > > > > > > > >>> line around it) has my preference. > > > > > > > > >>> That said I'm totally fine if we use the v9.2 which also > > > looks > > > > > > > awesome. > > > > > > > > >>> > > > > > > > > >>> Niels > > > > > > > > >>> > > > > > > > > >>> On Fri, Oct 20, 2023 at 2:37 PM Ryan Skraba < > > r...@skraba.com > > > > > > > > > wrote: > > > > > > > > >>> > > > > > > > > >>>> All of this is amazing -- it's really awesome for me to > > hear > > > > > your > > > > > > > > >>>> thought processes and arguments for the design. I think > > > we're > > > > > > > pretty > > > > > > > > >>>> lucky to have this insight! My apologies for the delay, I > > > just > > > > > got > > > > > > > > >>>> back from a vacation following the conference :D > > > > > > > > >>>> > > > > > > > > >>>> I wish I had better expressed the positive sentiment we > > got > > > for > > > > > the > > > > > > > > >>>> designs when I was showing them off in person. I passed > > > along > > > > > the > > > > > > > > >>>> suggestions because they were interesting, but definitely > > > NOT > > > > > > > > >>>> presented as mandatory. There will be ZERO hard feelings > > if > > > we > > > > > make > > > > > > > > >>>> our own decision! > > > > > > > > >>>> > > > > > > > > >>>> I didn't say it in the first mail, but my subjective > > > opinion is > > > > > to > > > > > > > > >>>> *disagree* with changing the airplane angle upwards. > > Paper > > > > > > > airplanes > > > > > > > > >>>> that travel well *coast* easily (like Avro data). > > > > > > > > >>>> > > > > > > > > >>>> I maintain my v9.2 vote! > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> > > > > > > > > >>>> On Fri, Oct 20, 2023 at 6:59 AM David M. Carr < > > > > > da...@carrclan.us> > > > > > > > > >> wrote: > > > > > > > > >>>>> > > > > > > > > >>>>> Great work on these, Emma. My preference is for V3.2. > > > > > > > > >>>>> > > > > > > > > >>>>> On Thu, Oct 19, 2023 at 2:37 PM Emma K < > > > > > emma.a.kel...@gmail.com> > > > > > > > > >>> wrote: > > > > > > > > >>>>> > > > > > > > > >>>>>> Hi all, > > > > > > > > >>>>>> > > > > > > > > >>>>>> I uploaded some new images to the Jira issue here < > > > > > > > > >>>>>> https://issues.apache.org/jira/browse/AVRO-3554> to > > > visually > > > > > > > > >> capture > > > > > > > > >>>> the > > > > > > > > >>>>>> suggestions for adjusting the upward angle design. > > > > > > > > >>>>>> > > > > > > > > >>>>>> I wanted to show what it looks like if the upward angle > > > of the > > > > > > > > >> plane > > > > > > > > >>>> logo > > > > > > > > >>>>>> is changed so that the underside is visible. The problem > > > is > > > > > that > > > > > > > > >> the > > > > > > > > >>>> blobby > > > > > > > > >>>>>> bits of the tail block the underside of the plane when > > > > > adjusted to > > > > > > > > >>>> this new > > > > > > > > >>>>>> angle and make the design less clean and even less > > > obvious as > > > > > to > > > > > > > > >> what > > > > > > > > >>>> the > > > > > > > > >>>>>> icon is, which is why in the original upward design > > V11.2 > > > I > > > > > didn't > > > > > > > > >>> add > > > > > > > > >>>> any > > > > > > > > >>>>>> underside and instead opted for a cleaner but more > > > abstract > > > > > > > > >>>> representation > > > > > > > > >>>>>> of the plane icon. > > > > > > > > >>>>>> > > > > > > > > >>>>>> I also wanted to show what it looks like if I just > > rotate > > > the > > > > > V9.2 > > > > > > > > >>>> design > > > > > > > > >>>>>> to an upward angle with no other changes. This also > > > doesn't > > > > > work, > > > > > > > > >>>> because > > > > > > > > >>>>>> the flow of the blobs isn't right for this orientation > > > and the > > > > > > > > >>>> underside of > > > > > > > > >>>>>> the plane isn't right for this angle. > > > > > > > > >>>>>> > > > > > > > > >>>>>> To clarify a bit on what I wrote previously, I said that > > > it > > > > > was > > > > > > > > >> valid > > > > > > > > >>>> and > > > > > > > > >>>>>> made sense that the marketing booth preferred the > > > upward-angle > > > > > > > > >>> design. > > > > > > > > >>>> When > > > > > > > > >>>>>> I said that, I did not mean to suggest that the upward > > > angle > > > > > was > > > > > > > > >>> better > > > > > > > > >>>>>> than the other designs, what I meant to do was just > > > validate > > > > > that > > > > > > > > >> it > > > > > > > > >>>> was > > > > > > > > >>>>>> okay for them to have that preference! The thing that's > > > hard > > > > > about > > > > > > > > >>>> design > > > > > > > > >>>>>> is that it's so subjective and everyone will have their > > > own > > > > > unique > > > > > > > > >>>> opinions > > > > > > > > >>>>>> on what looks better. > > > > > > > > >>>>>> > > > > > > > > >>>>>> But again, I want to make sure that the logo is > > something > > > > > that the > > > > > > > > >>>> *Avro > > > > > > > > >>>>>> community* loves and agrees upon! I'm worried that the > > > passing > > > > > > > > >>>> subjective > > > > > > > > >>>>>> preference of the marketing and publicity office at the > > > > > Community > > > > > > > > >>> Over > > > > > > > > >>>> Code > > > > > > > > >>>>>> conference is casting its own 'shadow vote' here which > > is > > > > > taking > > > > > > > > >> away > > > > > > > > >>>> from > > > > > > > > >>>>>> the gut feelings of the Avro community as a whole. I > > would > > > > > just > > > > > > > > >> like > > > > > > > > >>> to > > > > > > > > >>>>>> encourage everyone to pick the design they like best in > > > the > > > > > final > > > > > > > > >>> vote, > > > > > > > > >>>>>> because at the end of the day, the logo that's chosen > > will > > > > > > > > >> ultimately > > > > > > > > >>>> be > > > > > > > > >>>>>> what represents Avro the project, and you as the > > > > > contributors, not > > > > > > > > >>> the > > > > > > > > >>>>>> marketing and publicity office. > > > > > > > > >>>>>> > > > > > > > > >>>>>> To conclude, I don't think I'll be doing any additional > > > > > revisions > > > > > > > > >> of > > > > > > > > >>>> the > > > > > > > > >>>>>> icons themselves in the future, so the options for the > > > logos > > > > > will > > > > > > > > >> be > > > > > > > > >>>> V9.2 > > > > > > > > >>>>>> (or V.11.2 if you want an upward angle) and V3.2. I will > > > be > > > > > > > > >> uploading > > > > > > > > >>>> some > > > > > > > > >>>>>> revisions for the font used in the final design (once a > > > > > winner is > > > > > > > > >>>> chosen) > > > > > > > > >>>>>> to see if there is a better alternative on that front, > > but > > > > > > > > >> otherwise, > > > > > > > > >>>> the > > > > > > > > >>>>>> icon designs themselves will remain the same. Thanks > > again > > > > > for all > > > > > > > > >>> your > > > > > > > > >>>>>> patience and feedback throughout the process! > > > > > > > > >>>>>> > > > > > > > > >>>>>> All my best, > > > > > > > > >>>>>> > > > > > > > > >>>>>> Emma > > > > > > > > >>>>>> > > > > > > > > >>>>>> On Thu, Oct 19, 2023 at 5:22 AM Fokko Driesprong < > > > > > > > fo...@apache.org > > > > > > > > >>> > > > > > > > > >>>> wrote: > > > > > > > > >>>>>> > > > > > > > > >>>>>>> Great work again! > > > > > > > > >>>>>>> > > > > > > > > >>>>>>>> Based on what I was taught when studying graphic > > design, > > > > > icons > > > > > > > > >>> for > > > > > > > > >>>>>> logos > > > > > > > > >>>>>>>> should be memorable and have the simplest possible > > > design to > > > > > > > > >>>> convey the > > > > > > > > >>>>>>>> desired image > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> Thanks for the background information Emma, this makes > > a > > > lot > > > > > of > > > > > > > > >>>> sense to > > > > > > > > >>>>>>> me. > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> This is, I believe, because the angle of V11.2 hides > > the > > > > > > > > >> underside: > > > > > > > > >>>> this > > > > > > > > >>>>>>>> makes the plane look incomplete. > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> I agree, it is not obvious that it is a paper plane > > > (which I > > > > > like > > > > > > > > >>> as > > > > > > > > >>>> a > > > > > > > > >>>>>>> reference, because of childhood :) Both the pigeon and > > > the > > > > > paper > > > > > > > > >>>> plane > > > > > > > > >>>>>> are > > > > > > > > >>>>>>> awesome. Maybe the plane is a bit more timeless, while > > > the > > > > > pigeon > > > > > > > > >>>> might > > > > > > > > >>>>>>> bring up IP over Avian Carriers > > > > > > > > >>>>>>> <https://en.wikipedia.org/wiki/IP_over_Avian_Carriers > > >. > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> I'll vote for V9.2 pointing slightly upwards as well. > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> Kind regards, > > > > > > > > >>>>>>> Fokko > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> > > > > > > > > >>>>>>> Op di 17 okt 2023 om 14:54 schreef Oscar Westra van > > > Holthe - > > > > > > > > >> Kind < > > > > > > > > >>>>>>> opw...@apache.org>: > > > > > > > > >>>>>>> > > > > > > > > >>>>>>>> Hi all, > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> The results yesterday show that V9.2 is perceived as > > > better > > > > > > > > >> than > > > > > > > > >>>> V11.2, > > > > > > > > >>>>>>>> despite being angled downward. This is, I believe, > > > because > > > > > the > > > > > > > > >>>> angle of > > > > > > > > >>>>>>>> V11.2 hides the underside: this makes the plane look > > > > > > > > >> incomplete. > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> My vote is for V9.2 if changed to fly upward, V3.1 > > > > > otherwise. > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> Kind regards, > > > > > > > > >>>>>>>> Oscar > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>> On Mon, 16 Oct 2023 at 21:46, Emma K < > > > > > emma.a.kel...@gmail.com> > > > > > > > > >>>> wrote: > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>>>> Hi all, > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> Thank you for your kind words throughout the process > > > and > > > > > > > > >> vote! > > > > > > > > >>> I > > > > > > > > >>>>>> wanted > > > > > > > > >>>>>>>> to > > > > > > > > >>>>>>>>> refrain from jumping in earlier lest I accidentally > > > > > > > > >> influenced > > > > > > > > >>>> the > > > > > > > > >>>>>>>> initial > > > > > > > > >>>>>>>>> vote in any way! > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> Just wanted to hop in now and give my thoughts on the > > > > > > > > >>> suggestions > > > > > > > > >>>>>> Ryan > > > > > > > > >>>>>>>>> received at the Community Over Code conference and > > > Oscar's > > > > > > > > >>>> suggestion > > > > > > > > >>>>>>> of > > > > > > > > >>>>>>>>> another possible upwards variant. > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> I'll start with Oscar's suggestion first, which also > > > ties > > > > > > > > >> into > > > > > > > > >>>> the > > > > > > > > >>>>>>> first > > > > > > > > >>>>>>>>> point of advice Ryan received from the marketing and > > > > > > > > >> publicity > > > > > > > > >>>>>> office. > > > > > > > > >>>>>>> If > > > > > > > > >>>>>>>>> we'd like to follow ASF's marketing team's intuition > > > that > > > > > the > > > > > > > > >>>> upward > > > > > > > > >>>>>>>> design > > > > > > > > >>>>>>>>> of 11.2 is better than the downward design of 9.2 I > > > think > > > > > > > > >>> that's > > > > > > > > >>>>>> valid > > > > > > > > >>>>>>>> and > > > > > > > > >>>>>>>>> makes sense! If this is the case, then I would > > suggest > > > we > > > > > use > > > > > > > > >>> the > > > > > > > > >>>>>> 11.2 > > > > > > > > >>>>>>>>> design rather than the 9.2 design, and I can make > > some > > > > > slight > > > > > > > > >>>>>>> adjustments > > > > > > > > >>>>>>>>> to the angle of the plane as we see fit. I'll add > > that > > > I > > > > > am a > > > > > > > > >>>> little > > > > > > > > >>>>>>> more > > > > > > > > >>>>>>>>> hesitant about this approach only because the 11.2 > > > design > > > > > did > > > > > > > > >>> not > > > > > > > > >>>>>> beat > > > > > > > > >>>>>>>> out > > > > > > > > >>>>>>>>> or tie with the votes of design 9.2 in the first > > round > > > of > > > > > > > > >>>> voting, and > > > > > > > > >>>>>>>>> ultimately I would like the final logo to be > > something > > > that > > > > > > > > >> the > > > > > > > > >>>>>>> community > > > > > > > > >>>>>>>>> as a whole loves and agrees upon! > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> The next suggestion Ryan received was based on the PT > > > Mono > > > > > > > > >> font > > > > > > > > >>>>>> being a > > > > > > > > >>>>>>>>> little strange for the word 'Avro' as the r is the > > only > > > > > > > > >> serifed > > > > > > > > >>>>>> letter. > > > > > > > > >>>>>>>>> This is something I didn't notice before but they are > > > > > right! > > > > > > > > >> I > > > > > > > > >>>>>> actually > > > > > > > > >>>>>>>>> already have five other fonts on the backburner that > > I > > > > > tried > > > > > > > > >>>> when I > > > > > > > > >>>>>> was > > > > > > > > >>>>>>>>> drafting the original design versions but I > > personally > > > > > liked > > > > > > > > >>> the > > > > > > > > >>>> PT > > > > > > > > >>>>>>> Mono > > > > > > > > >>>>>>>>> font the best so gave that as the only option (which > > in > > > > > > > > >>> hindsight > > > > > > > > >>>>>> might > > > > > > > > >>>>>>>> not > > > > > > > > >>>>>>>>> have been the best choice). What I can do is once the > > > final > > > > > > > > >>> icon > > > > > > > > >>>> is > > > > > > > > >>>>>>>> chosen > > > > > > > > >>>>>>>>> as the winner (either the plane or the pigeon) I can > > > draft > > > > > > > > >> up a > > > > > > > > >>>> few > > > > > > > > >>>>>>> more > > > > > > > > >>>>>>>>> versions with the alternate font choices and we can > > > decide > > > > > if > > > > > > > > >>>> one of > > > > > > > > >>>>>>> the > > > > > > > > >>>>>>>>> other fonts will work better in the long run. > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> Finally, in terms of the last suggestion from the > > > marketing > > > > > > > > >> and > > > > > > > > >>>>>>> publicity > > > > > > > > >>>>>>>>> office of having the word Avro in the plane's dark > > > blue, I > > > > > > > > >> have > > > > > > > > >>>> to > > > > > > > > >>>>>>>>> respectfully disagree with this assessment. The area > > of > > > > > dark > > > > > > > > >>>> blue in > > > > > > > > >>>>>>> the > > > > > > > > >>>>>>>>> plane icons is so small that even at large sizes it > > > would > > > > > be > > > > > > > > >>>>>> difficult > > > > > > > > >>>>>>> to > > > > > > > > >>>>>>>>> read 'Avro' if it was there, and at small sizes, it > > > would > > > > > be > > > > > > > > >>>>>> impossible > > > > > > > > >>>>>>>> to > > > > > > > > >>>>>>>>> parse. Based on what I was taught when studying > > graphic > > > > > > > > >> design, > > > > > > > > >>>> icons > > > > > > > > >>>>>>> for > > > > > > > > >>>>>>>>> logos should be memorable and have the simplest > > > possible > > > > > > > > >> design > > > > > > > > >>>> to > > > > > > > > >>>>>>> convey > > > > > > > > >>>>>>>>> the desired image. As an example of this, think of > > > Apple's > > > > > > > > >>> logo, > > > > > > > > >>>>>> which > > > > > > > > >>>>>>>> is a > > > > > > > > >>>>>>>>> simplistic apple icon with a chunk missing. I would > > > posit > > > > > > > > >> that > > > > > > > > >>> if > > > > > > > > >>>>>> Apple > > > > > > > > >>>>>>>>> wrote 'Apple' on their icon, it wouldn't be nearly as > > > > > > > > >>> effective. > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> That's my 2¢ anyways! I'm happy to make more > > > adjustments to > > > > > > > > >> the > > > > > > > > >>>> fonts > > > > > > > > >>>>>>> and > > > > > > > > >>>>>>>>> the angles of the icons as we see fit, and I'm so > > > excited > > > > > to > > > > > > > > >>> see > > > > > > > > >>>>>> which > > > > > > > > >>>>>>>>> design will be the final winner in the end! :D > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> All my best, > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> Emma > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>> On Mon, Oct 16, 2023 at 12:33 PM Oscar Westra van > > > Holthe - > > > > > > > > >>> Kind < > > > > > > > > >>>>>>>>> os...@westravanholthe.nl> wrote: > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>>> Hi all, > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> The results are in: with 6 binding votes (all cast > > > within > > > > > 6 > > > > > > > > >>>> hours), > > > > > > > > >>>>>>> and > > > > > > > > >>>>>>>>> no > > > > > > > > >>>>>>>>>> non-binding votes, it's a near-tie between V9.2 and > > > V3.1. > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> These are the votes: > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> - V9.2: 3 votes > > > > > > > > >>>>>>>>>> - V10.2: 1 vote > > > > > > > > >>>>>>>>>> - V11.2: 0 votes > > > > > > > > >>>>>>>>>> - V3.1: 2 votes (I changed the vote for V6.1, as > > the > > > > > > > > >> V3.1 > > > > > > > > >>>>>> variant > > > > > > > > >>>>>>>> was > > > > > > > > >>>>>>>>>> part of the vote) > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> What's next: one week to vote by simple majority > > > between > > > > > > > > >> V9.2 > > > > > > > > >>>> and > > > > > > > > >>>>>>> V3.1. > > > > > > > > >>>>>>>>>> (given our quick votes last time, it's probably more > > > than > > > > > > > > >>>> enough) > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> Then, if we choose for V9.2, perhaps Emma can also > > > create > > > > > a > > > > > > > > >>>> good > > > > > > > > >>>>>>>> version > > > > > > > > >>>>>>>>>> flying > > > > > > > > >>>>>>>>>> slightly upward > > > > > > > > >>>>>>>>>> < > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>> > > > > > > > > >>>>>> > > > > > > > > >>>> > > > > > > > > >>> > > > > > > > > >> > > > > > > > > > > > > > > > > > > > > > > > > > https://clipart-library.com/newhp/31-316437_transparent-airplane-clipart-paper-airplane-clipart-png-png.png > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>> instead > > > > > > > > >>>>>>>>>> of steeply like V11.2. I think we can leave it up to > > > her > > > > > > > > >> good > > > > > > > > >>>>>>> judgement > > > > > > > > >>>>>>>>> to > > > > > > > > >>>>>>>>>> determine if that's really an improvement. > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> So, which do you like more: the plane V9.2, or the > > > pigeon > > > > > > > > >>> V3.1? > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> Kind regards, > > > > > > > > >>>>>>>>>> Oscar > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> On Mon, 9 Oct 2023 at 22:54, Ryan Skraba < > > > r...@skraba.com > > > > > > > > > > > > > > >>>> wrote: > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>>> Hello! I don't want to derail the conversation or > > > vote, > > > > > > > > >> but > > > > > > > > >>>> I had > > > > > > > > >>>>>>> the > > > > > > > > >>>>>>>>>>> opportunity to attend the marketing and publicity > > > office > > > > > > > > >>>> hours > > > > > > > > >>>>>>> during > > > > > > > > >>>>>>>>> the > > > > > > > > >>>>>>>>>>> community over Code conference. They had some > > pretty > > > > > > > > >>> specific > > > > > > > > >>>>>>>>> suggestions > > > > > > > > >>>>>>>>>>> (but not requirements of course). I'm on my phone > > > but I > > > > > > > > >>> just > > > > > > > > >>>> want > > > > > > > > >>>>>>> to > > > > > > > > >>>>>>>>>>> capture them here! > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>> 1. Plane going up is better than down! > > > > > > > > >>>>>>>>>>> 2. PT Mono is peculiar for our specific word > > because > > > the > > > > > > > > >> r > > > > > > > > >>>> has > > > > > > > > >>>>>>> serifs > > > > > > > > >>>>>>>>> and > > > > > > > > >>>>>>>>>>> the others don't. > > > > > > > > >>>>>>>>>>> 3. If we use the arrow, it would look great to have > > > the > > > > > > > > >>> word > > > > > > > > >>>> Avro > > > > > > > > >>>>>>> in > > > > > > > > >>>>>>>>> the > > > > > > > > >>>>>>>>>>> plane's dark blue! > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>> It was a neat conversation and they said some > > really > > > nice > > > > > > > > >>>> things > > > > > > > > >>>>>>>> about > > > > > > > > >>>>>>>>>> the > > > > > > > > >>>>>>>>>>> initiative! > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>> If we do anything about 2 or 3, we can talk about > > any > > > > > > > > >>>> adjustments > > > > > > > > >>>>>>>> after > > > > > > > > >>>>>>>>>> the > > > > > > > > >>>>>>>>>>> vote. To be honest, I'm 100% confident with these > > > current > > > > > > > > >>>> logos > > > > > > > > >>>>>> and > > > > > > > > >>>>>>>>>> leaving > > > > > > > > >>>>>>>>>>> any changes to Emma's discretion! > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>> All my bets Ryan > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>> On Mon, Oct 2, 2023, 13:08 Ryan Blue < > > > b...@tabular.io> > > > > > > > > >>>> wrote: > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> My vote is for 10.2. > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> On Mon, Oct 2, 2023 at 9:02 AM Oscar Westra van > > > Holthe > > > > > > > > >> - > > > > > > > > >>>> Kind < > > > > > > > > >>>>>>>>>>>> os...@westravanholthe.nl> wrote: > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> Hi all, > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> Since the start, I've been a fan of the pigeon. > > It > > > > > > > > >>> looks > > > > > > > > >>>>>> good, > > > > > > > > >>>>>>>> and > > > > > > > > >>>>>>>>>> it's > > > > > > > > >>>>>>>>>>>>> very distinctive. > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> And it's completely different from any send icon, > > > so > > > > > > > > >> it > > > > > > > > >>>>>> cannot > > > > > > > > >>>>>>> be > > > > > > > > >>>>>>>>>>>> conflated > > > > > > > > >>>>>>>>>>>>> with a message protocol icon. > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> My vote is for V3.1 > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> Kind regards, > > > > > > > > >>>>>>>>>>>>> Oscar > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> -- > > > > > > > > >>>>>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind < > > > opw...@apache.org > > > > > > > > >>> > > > > > > > > >>>>>>>>>>>>> 🌐 https://github.com/opwvhk/ > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> Op ma 2 okt. 2023 16:47 schreef Ryan Skraba < > > > > > > > > >>>> r...@skraba.com > > > > > > > > >>>>>>> : > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> I can't stop changing my mind, but I'm going to > > go > > > > > > > > >>> with > > > > > > > > >>>>>> V9.2 > > > > > > > > >>>>>>>> -- I > > > > > > > > >>>>>>>>>>>>>> really like the pigeon too, but I think the > > paper > > > > > > > > >>> plane > > > > > > > > >>>>>> fits > > > > > > > > >>>>>>>> too > > > > > > > > >>>>>>>>>>>>>> nicely to pass up! > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> Excellent work, Emma, and thanks Oscar for > > calling > > > > > > > > >>> the > > > > > > > > >>>>>> vote. > > > > > > > > >>>>>>> I > > > > > > > > >>>>>>>>>> think > > > > > > > > >>>>>>>>>>>>>> your voting proposal makes sense! > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> Ryan > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> On Mon, Oct 2, 2023 at 3:59 PM Ismaël Mejía < > > > > > > > > >>>>>>> ieme...@gmail.com > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>>>>> wrote: > > > > > > > > >>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>> V9.2 > > > > > > > > >>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>> Like Fokko I was also not so close to the > > subject > > > > > > > > >>>> and it > > > > > > > > >>>>>> is > > > > > > > > >>>>>>>>> great > > > > > > > > >>>>>>>>>>> to > > > > > > > > >>>>>>>>>>>>>>> see the final selection. > > > > > > > > >>>>>>>>>>>>>>> It looks so great. Thanks for all the work Emma > > > > > > > > >> and > > > > > > > > >>>>>>> everyone! > > > > > > > > >>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>> Ismaël > > > > > > > > >>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>> On Mon, Oct 2, 2023 at 3:23 PM Fokko > > Driesprong < > > > > > > > > >>>>>>>>>> fo...@apache.org> > > > > > > > > >>>>>>>>>>>>>> wrote: > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>> Hey Oscar, > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>> Thanks for raising this vote. I wasn't active > > > > > > > > >> in > > > > > > > > >>>> the > > > > > > > > >>>>>>>>>> conversation > > > > > > > > >>>>>>>>>>>>>>>> around the new logo, but I followed it from > > the > > > > > > > > >>>>>> sideline. > > > > > > > > >>>>>>>> The > > > > > > > > >>>>>>>>>> new > > > > > > > > >>>>>>>>>>>>>> logos are > > > > > > > > >>>>>>>>>>>>>>>> fantastic. Kudos to Emma. > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>> I really like the pigeon, especially the one > > > > > > > > >> with > > > > > > > > >>>> the > > > > > > > > >>>>>>>>> envelope! > > > > > > > > >>>>>>>>>>> My > > > > > > > > >>>>>>>>>>>>> vote > > > > > > > > >>>>>>>>>>>>>>>> goes to V6.1 if I can't vote on the > > alternative > > > > > > > > >>>> version > > > > > > > > >>>>>>> :) > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>> Cheers, Fokko > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>> Op ma 2 okt 2023 om 14:14 schreef Oscar Westra > > > > > > > > >>> van > > > > > > > > >>>>>>> Holthe - > > > > > > > > >>>>>>>>>> Kind > > > > > > > > >>>>>>>>>>> < > > > > > > > > >>>>>>>>>>>>>>>> os...@westravanholthe.nl>: > > > > > > > > >>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> Hello everyone, > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> The past month, there has been new progress > > > > > > > > >> on > > > > > > > > >>>> our > > > > > > > > >>>>>>> search > > > > > > > > >>>>>>>>>> for a > > > > > > > > >>>>>>>>>>>> new > > > > > > > > >>>>>>>>>>>>>> logo ( > > > > > > > > >>>>>>>>>>>>>>>>> AVRO-3554 < > > > > > > > > >>>>>>>> https://issues.apache.org/jira/browse/AVRO-3554 > > > > > > > > >>>>>>>>>>> ). > > > > > > > > >>>>>>>>>>>>>> Thanks to > > > > > > > > >>>>>>>>>>>>>>>>> Emma Kellam and the feedback we've all given, > > > > > > > > >>> we > > > > > > > > >>>> can > > > > > > > > >>>>>>> now > > > > > > > > >>>>>>>>>>> proceed > > > > > > > > >>>>>>>>>>>> to > > > > > > > > >>>>>>>>>>>>>> vote on > > > > > > > > >>>>>>>>>>>>>>>>> the matter. > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> These are the finalists to choose from (if > > > > > > > > >> the > > > > > > > > >>>> image > > > > > > > > >>>>>> is > > > > > > > > >>>>>>>>>>>> unreadable, > > > > > > > > >>>>>>>>>>>>>> it > > > > > > > > >>>>>>>>>>>>>>>>> links to the comment where the finalists are > > > > > > > > >>>>>>> announced): > > > > > > > > >>>>>>>>>>>>>>>>> < > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>> > > > > > > > > >>>>>> > > > > > > > > >>>> > > > > > > > > >>> > > > > > > > > >> > > > > > > > > > > > > > > > > > > > > > > > > > https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels%3Acomment-tabpanel&focusedCommentId=17770969#comment-17770969 > > > > > > > > >>>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> So now, we can vote. Because a logo lasts > > > > > > > > >>> longer > > > > > > > > >>>>>> than a > > > > > > > > >>>>>>>>>> typical > > > > > > > > >>>>>>>>>>>>>> release, > > > > > > > > >>>>>>>>>>>>>>>>> the rules deviate from the usual rules > > > > > > > > >>>>>>>>>>>>>>>>> <https://www.apache.org/foundation/voting>: > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> - the vote lasts 2 weeks > > > > > > > > >>>>>>>>>>>>>>>>> - to avoid confusion, please vote with the > > > > > > > > >>>> V... > > > > > > > > >>>>>>>>>> ifentifier: > > > > > > > > >>>>>>>>>>>>> V9.2, > > > > > > > > >>>>>>>>>>>>>> V10.2, > > > > > > > > >>>>>>>>>>>>>>>>> V11.2, V3.1 > > > > > > > > >>>>>>>>>>>>>>>>> - the winner is the logo with at least two > > > > > > > > >>> (2) > > > > > > > > >>>>>> votes > > > > > > > > >>>>>>>>> more > > > > > > > > >>>>>>>>>>> than > > > > > > > > >>>>>>>>>>>>> the > > > > > > > > >>>>>>>>>>>>>>>>> runner-up > > > > > > > > >>>>>>>>>>>>>>>>> - if there is no clear winner, we'll vote > > > > > > > > >> by > > > > > > > > >>>>>> simple > > > > > > > > >>>>>>>>>> majority > > > > > > > > >>>>>>>>>>>>>> between the > > > > > > > > >>>>>>>>>>>>>>>>> top picks > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> Please vote for your preference! > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> Kind regards, > > > > > > > > >>>>>>>>>>>>>>>>> Oscar > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> -- > > > > > > > > >>>>>>>>>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind < > > > > > > > > >>>> opw...@apache.org > > > > > > > > >>>>>>> > > > > > > > > >>>>>>>>>>>>>>>>> 🌐 https://github.com/opwvhk/ > > > > > > > > >>>>>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>>> -- > > > > > > > > >>>>>>>>>>>> Ryan Blue > > > > > > > > >>>>>>>>>>>> Tabular > > > > > > > > >>>>>>>>>>>> > > > > > > > > >>>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> -- > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> ✉️ Oscar Westra van Holthe - Kind < > > > > > > > > >> os...@westravanholthe.nl> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>>> -- > > > > > > > > >>>>>>>>>> Oscar Westra van Holthe - Kind < > > > os...@westravanholthe.nl> > > > > > > > > >>>>>>>>>> > > > > > > > > >>>>>>>>> > > > > > > > > >>>>>>>> > > > > > > > > >>>>>>> > > > > > > > > >>>>>> > > > > > > > > >>>>> > > > > > > > > >>>>> > > > > > > > > >>>>> -- > > > > > > > > >>>>> David M. Carr > > > > > > > > >>>>> da...@carrclan.us > > > > > > > > >>>> > > > > > > > > >>> > > > > > > > > >>> > > > > > > > > >>> -- > > > > > > > > >>> Best regards / Met vriendelijke groeten, > > > > > > > > >>> > > > > > > > > >>> Niels Basjes > > > > > > > > >>> > > > > > > > > >> > > > > > > > > > > > > > > > > > > > > > > > > > > > -- > > > > > > > > > > > > > > > > > > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> > > > > > > > > > > > > > > > > -- > > > > > > > > Daniel Kulp > > > > > > > > dk...@apache.org <mailto:dk...@apache.org> > > > > > > > > Qlik - https://qlik.com <https://qlik.com/> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > -- > > > > > > > > > > > > ✉️ Oscar Westra van Holthe - Kind <os...@westravanholthe.nl> > > > > > > > > > >
