On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: > On Mon, December 3, 2007 05:32, Graham Lauder wrote: > [snip] > > > We need to come up with a campaign aimed at an 18 - 24 yr old demographic > > with best punch for a limited budget. > > OK, so you want to aim at students directly (this is different from > selling to the educational institutions they attend, which is the focus of > http://why.openoffice.org/why_edu.html).
Yep, different needs and different demographic and entirely different methodology. Any online type component would best be aimed at the front of why.openoffice.org IMO > > Usual marketing type questions then: > > - What unique benefits does OOo provide to this market? Cost, interoperability, features (PDF export being one significant difference ) > - Is there something about this market that means we can target > it accurately and cost effectively? Tight demographic, Fixed location, media savvy and non-cynical > - Are people in the target market likely to adopt / change to OOo? Arguably more likely than any other group > - Can growing our users in this market provide benefits back to OOo? Perhaps not immediately, but certainly in the future. we are dealing with future movers and shakers and from this group will also come future developers > > Understanding this will help you shape your campaign and help the rest of > the MP give you advice. Amen My first thoughts Additionally my thought is to target specific University Cities. (ie: Those cities that have a substantial proportion of their population is students) for the "On the Ground" component. Possibly with a variation on the Google:OOo idea I had a few months ago. Goggling "Why OOo" brings the why page to the top of the search result. > > John Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
