On Tuesday 04 December 2007 07:43:59 John McCreesh wrote: > On Tue, 2007-12-04 at 06:55 +1300, Graham Lauder wrote: > > On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: > > [snip] > > > > Usual marketing type questions then: > > > > > > - What unique benefits does OOo provide to this market? > > > > Cost, interoperability, features (PDF export being one significant > > difference ) > > - Cost of OOo = 0; cost of pirate copy of MS-O = 0
Fair comment, however most Unis won't allow pirated software on comps that hook up to their network. MS Partnered Tertiary institutions provide OS for free, but student is expected to pay for Office software. That's how it works here, not sure about others > - Interoperability: most of the files they will be exchanging will be in > MS-O formats, so why is OOo better than MS-O? > - Features: pdf export yes, but is it enough? how often do you need it? Widely available open format, there are possibly some political cards we could play here about open formats.. I'll have to think on this. PDF as a non editable format. Could be used quite often. Editable PDF is cool but probably too techy for this campaign.... > > > > - Is there something about this market that means we can target > > > it accurately and cost effectively? > > > > Tight demographic, Fixed location, media savvy and non-cynical > > Fixed location is good (fly posters on campus walls are cheap :-) and > campus ambassadors can cover the territory in person) - but I'm not > convinced about your other factors When I say non-cynical, I mean that this demographic are very easy to get to with advertising, ask Steve Jobs! :) > > > > - Are people in the target market likely to adopt / change to OOo? > > > > Arguably more likely than any other group > > Why? they probably already have a copy of MS-O on the laptop their > parents bought them ... so why waste good drinking / party time on geeky > activities like downloading office software when what you've got is good > enough? Because as a group they are more willing to experiment. This is why we probably need to give the label some sort of Kudos. Celebrity endorsements work well with this group... Make it funky by having a funky campaign? Have a special build done targeted at these users, a "Uni OOo" for instance > > > > - Can growing our users in this market provide benefits back to OOo? > > > > Perhaps not immediately, but certainly in the future. we are dealing > > with future movers and shakers and from this group will also come future > > developers > > This has certainly been the traditional view of the IT industry. It is true that there is an element of raising Brand Awareness as well. I know that within the institutions many at degree level are familiar with OOo in any case because they use Linux in Web Dev work. Translating that familiarity into Code for OOo however is a different campaign.... Though I'd be keen on doing that one as well, but that would require a different model. > > OK, so I'm playing devil's advocate here, but for this to be effective > with our available resources it has to be really focused. Heh no problem, it's exactly what's needed at this point in the process. > I think you're > on to something; let's see if we can get all the experience on this list > to turn it into something really powerful... > > John +1 to that Have to earn money, I'll come back to this later. :) Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
