Personally, I think eye-tracking is only useful when testing a
specific interface.  It's hard to draw general conclusions because
it will vary.

I also had a problem with this article in that it states where users
are more likely to look, (upper left corner - where we tend to place
the logo.)  

Do we design because they are more likely to look there or do they
look there due to standards in design?  

Users are less likely to notice graphics in the right pane, because
they are accustomed to ads being placed there.  They start being
placed in the upper left corner and move the logo to the right (just
to make a point) than after awhile these eye-tracking studies will
show users tend to ignore the upper left corner and look to the upper
right.

For the most part I did find the article a "No, duh" for our
community.  I think the only new piece of information that I became
conscious of is users tending to notice text before graphics.  Again,
I think this varies.  I've seen eye-tracking studies done for
specific interfaces and the results made sense for them.


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=22825


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