>From Nancy Broden: One question I do have for the eye-tracking supporters out there: if the results culled from all the eye-tracking studies where implemented wouldn't all of our websites look the same or at least very, very similar? _____________
I do not consider myself an eye-tracking supporter anymore then I consider myself a supporter of Allen wrenches (it is just a tool). Also, as a consultant I have never encountered a situation in which I felt eye tracking was the correct tool for the job. If I was back in academia, I could imagine lots of times I would want to use it. Those caveats out of the way, lots of standards and best practices have evolved on where to place navigations and body content. But in no way do all sites look the same. These studies mean something in aggregate. You take the results from all of the studies and you use your training and judgment to apply it. If an eye tracking study just reports the results as a list of commandments with none of the data or methodology behind it... then we really can not use the results in our day-to-day job. _________ >From Nancy Broden: Eye-tracking feels like a desperate attempt to "scientifically" prove the value of Design (with a big D) . I don't have enough time to wade into that one... _______ I can see coming to that conclusion if we are just using it to study a small set of marketing sites or some e-commerce sites. But I recently read a great article (sorry can not find the link, but I hope someone on this list has it) where an eye tracking study was used to aid in the design of software for radiologists. What they found was that radiologists had higher dwell times on tumors that they missed. They where able to determine some of the misses the radiologists may have caught on their own if they where better able to go back to past images. Given that the fast bulk of what they look at are true negatives, their muscle memory kicks in and they mark an image as negative before they fully processed it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=22825 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
