> I'm curious whether or not others on the list take this stuff > seriously. I > haven't decided yet if I think eye-tracking is a useful tool, and > although I > definitely have some opinions on the subject, I'd like some other > perspectives to form a better picture.
I've never read an eye-tracking insight that wasn't either (a) patently obvious to anyone with a good sense for graphic design, or (b) bad advice. The raw data from eyetracking is difficult enough to draw meaningful conclusions from, especially if the person drawing the conclusions doesn't know anything about graphic design, or about the content being presented. If you have a good sense for graphic design and you want to get a good graphic design decision from a manager who has no sense whatsoever about graphic design -- or from someone who has no respect or trust in the expertise of graphic designers -- eyetracking may be a good tool to apparently quantify an expert opinion. Otherwise, I am incredibly skeptical -- it's not even like chicken soup, where it doesn't hurt to try it, because a graphic design dolt can easily look at eyetracking data and come up with manifestly bad advice. Basically, if you have a good graphic designer that your organization trusts I don't see how eyetracking will help you at all. If you don't have a good graphic designer that is trusted by your organization, use the money you'd spend on eyetracking to get one. If your organization doesn't trust graphic designers, quit. -Cf Christopher Fahey ____________________________ Behavior biz: http://www.behaviordesign.com me: http://www.graphpaper.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
