Good points. But this follows the old saw that to the guy with a hammer, the whole world looks like a nail. All that the eye-tracking tells you is that the user's eyes spend a lot of time looking at specific parts of the screen/page. No more, no less. Eye tracking provides useful inputs once one has already developed a couple of alternative design prototypes. It can help one make design choices some way along the design proces, but eye-tracking alone cannot drive design. Indeed, I don't know of any one technique which by itself can or should drive design. Despite having a strong techie background myself, I let my intuitions guide me in coming up with rough cuts which then can be measured against various guidelines, paradigms or methods.
I believe that guidelines are useful aids/heuristics for those who already have an eye and a feel for design, and who therefore know when to respect or reject received wisdom; but no amount of guidelines can turn a random person into a designer. -murli nagasundaram www.murli.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
