>
> -Eye tracking can be useful for diagnosing problems, not so much for
> identifying them.


That's an interesting point. It does seems like eye-tracking would be
infinitely more valuable when used in conjunction with other things - like a
more traditional test. As in, you identify problems through regular ol'
"think out loud" testing and such, and then use the eye-tracking info to
help determine maybe where some of the problems start.


Hmm. As an idea/theory, I like it.

But even in that case, the eye-tracking would only be useful for
*some*information,
*some* of the time. Certainly not the broad, sweeping generalizations
summarized in these "actionable lessons". As such, it would be difficult to
justify the expense of the eye-tracking system unless you were a large
corporation with money to burn, or a UX research firm.

-r-
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