you know what they say about statistics...there's statistics, statistics and damn lies.
On Dec 3, 2007 11:02 AM, James Leslie <[EMAIL PROTECTED]> wrote: > > Surely the aim of an e-commerce site primarily is to sell products, > therefore if the statistics prove that an increased conversion rate is > achieved by placing the logos on the home page, that has to be the > correct method? > > Sometimes the means to the end is not the most aesthetically desirable > :-( > > James > > ----------------------------------- > I'm curious to know where others stand with regard to credit card logo > placement on an ecommerce site. We're of differing opinions here - one > camp believing that credit card logos are best placed straight on the > home page, right in the top - prominent placement - and have the > statistics to prove that there is an increase in conversion as a result > of said placement. > The other camp comes from a design perspective, and believes that credit > card logos are aesthetically unpleasing to the overall design > (cheapening the look and feel) and that the credit card logos are better > placed where they are more contextually appropriate - that is - within > an in-page shopping cart box (which displays once an item has been added > to the cart) and on the shopping cart pages themselves. > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- -------------------------------------------------- www.flyingyogi.com -------------------------------------------------- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
