Agreed with Ari - displaying card logos on the checkout page is a good
visual indicator of the payment options that are available,
potentially saving users a click and some scanning to find this
information.

Displaying the accepted cards on the home page is overkill in my
opinion. The only case where I see it as justifiable is a store which
has an "official payment provider", such as Visa for the Olympics (see
e.g. http://www.vancouver2010.com/store/).

A final note: If your site supports payment options like Paypal and
Google Checkout, it may be a good idea to display these not just on
the checkout page, but on product details pages as well. This allows
customers who wish to use these options to self-select earlier in the
checkout flow, and to avoid potentially having to enter billing and
shipping details twice (on your site and on the payment provider's).

Dmitry


On Dec 3, 2007 8:15 AM, Ari Feldman <[EMAIL PROTECTED]> wrote:
> most, not all ecommerce sites offer credit card payment options in a drop
> down menu with Visa usually defaulted as its the most popular card in the
> US.
>
> because it's defaulted, some users may not click on the menu to reveal other
> choices like AMEX or Discover, etc.
>
> therefore, it *can't* hurt to place logs of other accepted cards next to the
> payment options so users can visually scan their choices of supported cards.
>
> AND...equally important - make sure you convey info on what the CVV number
> is for the different cards you support - they vary between cards.
>
>
>
>
> On Dec 3, 2007 10:41 AM, Dariusz Paciorek <[EMAIL PROTECTED]> wrote:
>
> > >> I think that depends of the project, for example in Brazil the
> > >
> > > majority costumers look for the payment ways first(at least at the
> > > first buy intention) them he look for some product to buy.
> >
> >
> >
> > Maybe... but I've got alternative examples, where credit card logos are
> > not
> > displayed on home page.
> >
> > http://www.amazon.com
> >
> > http://www.agito.pl
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